Pilgrims Choice is a cheese brand owned by Adams Foods Ltd (formerly the North Downs Dairy), based in Wincanton, Somerset, England. It is the UK's number two cheddar brand, worth £72 million, with year on year growth (2007/8) of +60%* (Source: TNS, w/e January 25th 2009)
References
Pilgrims Choice Wikipedia(Text) CC BY-SA