Products Frozen yogurt Website orangeleafyogurt.com CEO Reese Travis (2009–) Founded 2008 | Owner Mike Liddell Number of locations 300 Headquarters Oklahoma City Type of business Private | |
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Industry Franchised chain restaurant Area served Contiguous United States (2008–present)
Australia (2011–present)
China (2014–present) Key people Reese Travis (CEO)
Geoff Goodman (President) Profiles | ||
Orange leaf frozen yogurt learn about franchising opportunities
Orange Leaf Frozen Yogurt (or simply Orange Leaf) is an Oklahoma City-based chain of self-serve frozen yogurt franchises founded in 2008. It has spread to over 300 locations in the United States and has also expanded internationally.
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Orange leaf frozen yogurt franchisee mark baugh
History
Previously known as Orange Tree Frozen Yogurt, it was founded in 2008. Mike Liddell and Reese Travis noticed a franchise was doing good business in Edmond, Oklahoma. They purchased a franchise in 2009, and Liddell purchased the company in 2010. Liddell then moved the company from California to Oklahoma, hired Travis as CEO, and changed the name to Orange Leaf.
In April 2011, it had 63 stores open in the United States, and it expanded to 111 locations in September 2011. As of October 2013, it has over 300 locations, and it plans an IPO in 2015.
Frostee Rucker and John Calipari have invested in franchises.
In 2014, an Indiana-based franchisee had filed a suit in federal court in Indianapolis that "Orange Leaf misled him and made false statements about store revenue to coerce him into opening shops outside of Indiana—in Illinois, Florida, and Tennessee." Orange Tree had filled a counter suit claiming breach of contract.
International Locations
Orange Tree opened its first international franchise, located in Australia, in 2011 in Melbourne, Victoria. By the end of 2013, there were three locations in the state of Victoria plus a location at Bondi Beach, New South Wales. As of September 2015, there are four locations in the states of Victoria and one location in New South Wales.
In 2014, CNBC reported that it has expanded into Asian markets, including China. Although it was announced in May 2014 that two stores were going to open soon in the Chinese city of Shanghai, no stores have open on the Asian continent As of September 2015.
Stores
The stores are self-serve. They offer sugar-free, gluten-free, non-dairy, and vegan alternatives. The Oklahoman described the stores as "living rooms that happen to have yogurt dispensers".