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Oddcast (company)

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Key people
  
Adi Sideman

Founded
  
1999

Website
  
oddcast.com

Oddcast (company) wwwoddcastcomhomedemosttsimagesttsoddcast

Oddcast is an online marketing company located in New York City and founded in 1999.

Contents

Their software PhotoFace allows an uploaded picture to be turned into a 3D face, and then allows the manipulation of the features. They have used this in various marketing campaigns for numerous major corporations.

Background

The company was founded in 1999 by former Israeli army paratrooper and documentary filmmaker Adi Sideman, who as of 2012 is the company's chief executive officer.

Accomplishments

  • For McDonald's in Europe, they created a promotion called “Avatarize yourself”, which encouraged people to go to a website and use a photograph of themselves to change into a Na'vi from the film Avatar.
  • They have worked with CareerBuilder to create Monk-e-mail, which allows people to send messages with images of talking chimpanzees they can customize. Over 160 million messages have been sent thus far.
  • Ford's Theme Song-a-tron
  • Tide's Talking Stain
  • Volkswagen's Babymaker
  • 7-Eleven's BrainFreeze Laboratory, used to promote its Slurpee beverage.
  • OfficeMax's Elfyourself.
  • Monk-e-Mail

    • References

    Oddcast (company) Wikipedia
    (Text) CC BY-SA


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