Broadcast area Melbourne, Australia Format Top 40 (CHR) ERP 56 kw | Slogan Live Life Nova Language(s) English | |
Callsign meaning 3 - Victoria
MEL - Melbourne | ||
Nova 100 (call sign: 3MEL) is a commercial radio station in Melbourne, Victoria, Australia, broadcasting on 100.3 MHz.
Contents
The station is owned by NOVA Entertainment along with sister station, smoothfm 91.5.
History
Nova 100 commenced on the Melbourne airwaves on Monday 3 December 2001 with Kate Langbroek being the first voice heard on the station. It was the first new commercial radio station in Melbourne for 21 years.
The station is a major player in the Melbourne radio market, challenging the Southern Cross Austereo station Fox FM for the number one market position playing alternative, hip hop, pop & dance music, with a strong lean towards new music. Despite having yet to achieve a #1 overall rating for the station in the ACNielsen ratings, Nova 100 continues to hold the #1 position under 40s and has the #1 drive show with Kate, Tim & Marty around Australia.
In 2010, Nova announced that it would remove their policy of "never more than two ads in a row" by increasing the number of ads broadcast per hour from 12 to 21 during the peak times of breakfast and drive.
Hughesy, Kate & Dave was the inaugural breakfast show with Dave Hughes, Kate Langbroek and Dave O'Neil. Dave O'Neil later resigned and moved to Vega 91.5 in July 2006. Both Dave Hughes and Kate Langbroek remained with the station until November 2013. In December 2013, Meshel Laurie and Tommy Little replaced Dave Hughes and Kate Langbroek with their new show Meshel & Tommy.
In November 2015, Nova announced that Chrissie Swan, Sam Pang and Jonathan Brown will host breakfast in 2016 after Meshel Laurie and Tommy Little announced their resignation from the station. Chrissie, Sam & Browny commenced in January 2016. Meshel currently hosts the breakfast show Matt & Meshel on KIIS 101.1 along with Matt Tilley.
In December 2016, Nova announced that it will network Greg Burns and Dan Cassin from Nova 96.9 as opposed to local announcers.
Along with its sister stations Nova 96.9 Sydney, Nova 106.9 Brisbane, Nova 91.9 Adelaide and Nova 93.7 Perth, Nova claims to be Australia's leading under 40s brand.
Transmission
Nova 100 operates on the 100.3 MHz FM frequency from the TXA Obseratory Rd tower on Mount Dandenong. The transmitter is a Broadcast Electronics FM 10S with an FXi digital exciter. Its transmitter power is 9.5KW which gives a 56 kw ERP.