Norm of the North
3.5 /10 2 Votes
Country United StatesIndia | Language English | |||||||||||||||||||||||||||||||||
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Release date January 15, 2016 (2016-01-15) Writer Jack Donaldson, Derek Elliott |
Norm of the North is a 2016 American-Indian-Irish computer-animated comedy-adventure film directed by Trevor Wall and written by Daniel R. Altiere, Steven M. Altiere, and Malcolm T. Goldman. It features the voices of Rob Schneider as the title character, Heather Graham, Ken Jeong, Colm Meaney, Loretta Devine, Gabriel Iglesias, Michael McElhatton, and Bill Nighy. The UK version features James Corden. It was co-produced by Assemblage Entertainment, Splash Entertainment and Telegael, and distributed by Lionsgate.
Contents

The film was released on January 15, 2016, and grossed $27.4 million on an $18 million budget. The film received negative reviews from critics and viewers, and temporarily held a rating of 0% (at 9% as of August 2017) on the review aggregation website Rotten Tomatoes.

Plot

Norm the polar bear is the son of the king of the Arctic. In his youth, he develops the ability to speak to humans, a trait shared by his grandfather. Because of this, he is made an outcast from the other animals, only being accepted by Socrates, a wise bird, and Elizabeth, a female polar bear whom Norm is in love with.

Years later, Norm's grandfather has disappeared and human tourists are filling the Arctic. Socrates shows Norm and three Arctic lemmings a luxury condo that has been installed on the ice. Inside this condo is Vera, a representative for wealthy developer Mr. Greene. After Norm saves Vera from an avalanche, Mr. Greene tells her to find an actor to play a polar bear for their campaign. Socrates convinces Norm and the lemmings to stow away on a ship to New York City.
In the city, Norm, pretending to be an actor dressed as a bear, auditions for Mr. Greene's commercial and is taken to dinner by Vera. Greene, who realizes that Norm is a real bear, suspects that Norm has come to free his grandfather, whom Greene has captured. During a public incident involving Greene trying to shoot Norm in the restaurant, Norm subdues Greene, gaining the attention of the media and heightening Greene's approval ratings. Greene decides to hire Norm as his mascot.

Before going on a television show, Norm meets Vera's daughter Olympia, who tells Norm to raise Greene's approval ratings and then speak out against him to save the Arctic. Norm's popularity heightens the approval ratings, but Greene sabotages Norm's plan by playing recorded dialogue stating that Norm supports Greene's developments.

Defeated, Norm is comforted by Vera and Olympia, who reveals that Greene is developing more homes to install in the Arctic. Norm and the lemmings discover that Greene is bribing a high-ranking member of the Polar Council, and exposes this to Pablo, one of Greene's investors. Vera resigns her position and is hired by Pablo, while Norm and the lemmings chase the truck holding the houses.

Greene sends another truck carrying Norm's grandfather, and Norm is captured as well. After being freed by the lemmings, Norm and his grandfather catch up to the boat carrying the houses to the Arctic, and are able to detach the houses. However, Norm is separated from his grandfather and the lemmings, and is knocked unconscious.

Norm awakens in the Arctic and reunited with the lemmings and the other animals, who reveal that his grandfather was not found. Because of his heroism, Norm is crowned the king of the Arctic, before his grandfather arrives at the ceremony. Meanwhile, Mr. Greene is humiliated after his plan is exposed, and Vera and Olympia are happy with Pablo as their new boss, while Norm and Elizabeth have three cubs together.
Cast and characters

Marketing
Two mobile apps were released to promote the film as well as four clips on Lionsgate's YouTube channel and two theatrical trailers. Television spots have also played on several channels.
Box office
As of August 16, 2016, Norm of the North has grossed $17 million in North America and $10.4 million in other territories, for a worldwide total of $27.4 million, against a budget of $18 million.
The film was released on January 15, 2016, alongside 13 Hours: The Secret Soldiers of Benghazi and Ride Along 2. It grossed $9.4 million from 2,411 theaters over its opening four-day Martin Luther King, Jr. weekend, finishing 6th at the box office.
Critical reception
Norm of the North was panned by critics. On Rotten Tomatoes, as of May 2017, the film had a rating of 9%, based on 65 reviews, with an average rating of 3.1/10. The site's critical consensus read, "A pioneering feat in the field of twerking polar bear animation but blearily retrograde in every other respect, Norm of the North should only be screened in case of parental emergency." On Metacritic, the film has a score of 21 out of 100, based on 18 critics, indicating "generally unfavorable reviews". On CinemaScore, audiences gave the film an average grade of "B–" on an A+ to F scale.
Critic Mark Dujsik gave the film 1 out of 4 possible stars, writing that "Norm of the North doesn't care about the environment, the animals of the Arctic, or even kids for that matter. It wants to be 'cute and marketable' as cheaply as possible". James White of Empire gave the film 1 out of 5 possible stars, writing that "we wouldn’t recommend you watch it even after you’ve burned through every other possibility – and that includes a blank screen". Mark Kermode of The Observer called the film a "dull ... below-par Ice Age-style tale in which the highlight is a group of vulgar lemmings". Michael Rechtshaffen of The Los Angeles Times called the film "blandly uninspired", and Soren Andersen of The Seattle Times called the film an "idiotic animated comedy", writing that "No child should be exposed to this".
Geoff Berkshire of Variety called the film a "blandly executed pic" that "will quickly head south to an ancillary afterlife". Katie Rife of The A. V. Club gave the film a "D" grade, writing that "this is a movie for children. But using that as a justification for lazy work, as if kids are inherently too dumb to know the difference, isn’t just condescending. In a post-Pixar world, where audiences have become accustomed to quality animated family films, it’s a waste of money". Stephen Schaefer of The Boston Herald gave the film a grade of "B–", writing that, despite being "hardly original ... 'Norm' has oodles of charm, a razor-sharp wit and pacing that should keep even preschoolers attentive".
The website /Film reported that Norm of the North had a rating of 0% on Rotten Tomatoes in January 2016, shortly after the film's release; the score was based on 35 reviews at the time, all of which were negative.
Home media
Norm of the North was released on DVD, Blu-ray, and digital HD on April 19, 2016.
Sequels
Prior to the official theatrical release of the film, two 45-minute direct-to-DVD sequels were announced. They will be titled Norm of the North: Back to the City and Norm of the North: The Arctic All-Stars.
References
Norm of the North WikipediaNorm of the North themoviedb.org Norm of the North IMDb