Native name 任天堂企画制作本部 Industry Video games Founded 16 September 2015 Parent organization Nintendo | Type Division Website www.nintendo.co.jp Number of locations 2 (Kyoto and Tokyo) | |
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Predecessor Nintendo EAD
Nintendo SPD Headquarters Kyoto, Kyoto Prefecture, Japan Key people Shin'ya Takahashi, Katsuya Eguchi, Yoshiaki Koizumi, Takashi Tezuka, Yoshio Sakamoto | ||
Nintendo Entertainment Planning & Development (Japanese: 任天堂企画制作本部, Hepburn: Nintendō Kikaku Seisaku Honbu), or Nintendo EPD, is the largest division inside the Japanese video game company Nintendo. It was created after the merger of the company's Entertainment Analysis & Development (EAD) and Software Planning & Development (SPD) divisions in September 2015.
History
The division was created on September 16, 2015, as part of a company-wide organizational restructure that took place under Nintendo's then newly appointed president, Tatsumi Kimishima. The division was created after the consolidation of two of its largest divisions, Entertainment Analysis & Development (EAD) and Software Planning & Development (SPD).
The division assumed both of its predecessors' roles, focusing on the development of games and software for Nintendo platforms and mobile devices; it also manages and licenses the company's various intellectual properties. Shinya Takahashi, formerly General Manager of the SPD division, serves as General Manager of the division. Katsuya Eguchi and Yoshiaki Koizumi maintained their positions as Deputy General Managers of EPD, which they previously held under EAD.