Nicole Seah

Personal life

Nicole Seah is a Peranakan, she used to stay five-room HDB flat with her parents and two brothers, when she was introduced as the youngest candidate in 2011 election. In August 2015, Nicole was married in a ceremony at the Registry of Marriages.

In November 2013, news site AsiaOne and newspaper Lianhe Wanbao issued an apology to Seah after they had inaccurately suggested that Seah was dating a married man. The man she had uploaded a photograph of her with CEO of social site mig33 Steven Goh, is actually divorced. Seah noted via Facebook that she had threatened to sue. Seah and Goh have since split up.

Educations and Careers

Seah studied at CHIJ Katong Convent, Tanjong Katong Secondary School and Victoria Junior College. She graduated with a Bachelor of Social Science (Hons) degree from the Department of Communications and New Media at the National University of Singapore (NUS), where she was also part of the University Scholars' Programme. She works as an executive at Starcom MediaVest Group, a brand communications company.

Seah has been working in Bangkok, Thailand following the conclusion of the 2011 General Elections. The move, reported Mumbrella Asia, was from her employer IPG Mediabrands’s Singapore branch to its Thai office, where she is taking a role as a digital manager in Bangkok. In Singapore, she has held the position of senior account manager at the agency since November last year. Her mother, Patricia Lim, holds the position of Managing Director at the company's Singapore office.

Explaining her move in her statement, the 27-year-old said the larger scale of work, managerial duties and budgets involved will be her “training for the challenges of public service”. In a status update she posted on her public Facebook page, she called it “a difficult decision”, but said she will be going there to further her career in advertising.

2011 General Elections

Seah has been involved in community activities and volunteering since secondary school. Her interest in politics was sparked by a meeting with a destitute woman, who – despite having a roof over her head – had no money for food, and was completely dependent on handouts from charity. While in NUS, she was the managing editor of an online publication called the Campus Observer.

Before the 2011 general election, Seah was involved with the Reform Party since 2009, but left in early February 2011 along with many other party members. She was invited to join the NSP by Goh Meng Seng, then the NSP's secretary-general.

Seah was announced as a member of the five-person NSP team contesting in the Marine Parade GRC in the 2011 Singaporean general election on 21 April 2011. This was the first time an opposition party had contested this GRC since 1992. This was several weeks after the PAP announced that their five-person team contesting Marine Parade GRC would include 27-year-old Tin Pei Ling, leading to immediate media attention to the contest of two young women, both contesting parliament seats for the first time. Tin had been facing online criticism since her candidature was announced, and – partially in response to Tin's positioning – Seah's popularity has grown tremendously, according to Jon Russell of Asia Sentinel, who added that "her popularity [is] testament to many choosing her as their preferred 'youth' candidate in the election". Her popularity has been referred to as "rockstar"-like by The Straits Times.

People have commented that Seah appears to upstage other members of the NSP and of her constituency team. On 27 April, Goh Chok Tong, former prime minister and Seah's opponent from the People's Action Party (PAP) team, complained that "I look at NSP and they appear to have only one person in charge and the four men are leaving it to the young lady to campaign and say all the things". The party is also referred to as the "Nicole Seah Party". Seah responded, "The NSP is all about teamwork. There are many different areas that everyone can contribute and that's how we synergise and bring our talents together to the table."

Despite national popularity, Seah's team captured only 43.35% of the vote and did not manage to wrest Marine Parade GRC from the PAP in the 2011 election. Nevertheless, this was seen as a huge achievement as the incumbent PAP had won 72.9% of the vote in the last election, which was the 1992 by-election. Also, the PAP team was helmed by a popular former Prime Minister, Goh Chok Tong. Indeed, the PAP's winning percentage was lower than the national PAP average. Goh later gave his thoughts on the election result in an interview with the Straits Times in which he stated that he had expected better results and cited Seah as a factor for the NSP's good showing.

Election controversy

Seah lodged a police report against PAP candidate Tin Pei Ling for breach of the state-mandated cooling-off period 24 hours before polls. It was subsequently revealed that she had also allegedly committed the same offence. The police issued a stern warning to Tin and Seah for the offence. Under the Singapore Parliamentary Elections Act, canvassing on Polling Day and Cooling Off Day is prohibited and the offence carries a fine or imprisonment or both.

After the election, Seah made an online appeal for donations for her campaign on her Facebook account, sparking off a debate on whether it is appropriate. On 23 May 2011, the NSP issued a public clarification statement and supported her actions.