Nice Ride Minnesota

Memberships and fees

There are two ways to use the Nice Ride system, as a passholder or a member. Passes are available for 24 hours or 30 days and memberships include 30-day and 1-year options. Memberships must be purchased or redeemed through the Nice Ride website, while passes can be purchased by credit or debit card at individual station kiosks for $6 (24 hours) or $15 (30 days). Members receive an RFID "key" which is inserted into a slot on the bike dock to unlock a bike. Using a key to unlock a bike only takes a few seconds, while the process of purchasing a 24-hour or 30-day pass and getting subsequent rentals requires more user interaction with the kiosk.

There is no limit to the number of trips allowed during a pass or membership period. For passholders, there is no additional charge for the first 30 minutes of each trip. Alternately, members get a full 60 minutes between stations with no additional charge. However, trip fees can rack up quickly—particularly after 90 minutes without redocking the bike—reaching up to a daily limit of $65 after 7 hours of use (in addition to any pass or membership fee). This fee structure is designed to encourage short trips, keep bikes available, and push customers desiring multi-hour trips to use for-profit rental businesses rather than the subsidized bike-share service. Only about 2% of trips incur any fees.

In the 2010 and 2011 seasons, Nice Ride placed an authorization hold on the credit or debit accounts of 24-hour subscribers per bicycle rented (24-hour subscribers can rent two bikes per credit/debit card at a time). The holds were initially set at $250 when system was launched in 2010, which caused problems for some customers—particularly those who had used debit cards, where it was possible cause an account overdraft. Prior to the system's launch, there was a concern that a large percentage of the bicycles would be stolen—especially in light of the Vélib' system in Paris, France, which had a theft rate of more than 50% in its first 18 months, and previous experience with theft and vandalism of free bikes provided by the Yellow Bike Coalition in Saint Paul a decade earlier. However, those worries proved to be unfounded with the new Bixi-based system—only one bike was counted as stolen in the 2010 season, and no bikes were lost or stolen in 2011. The authorization holds were reduced to $50 a few months after the June 2010 opening and were removed entirely for 2012.

System rollout and expansion

The Nice Ride system was first put in place in areas near downtown Minneapolis and has been expanded in multiple phases. The system expanded into western areas of neighboring Saint Paul in summer 2011 and had its first stations deployed in downtown Saint Paul in June 2012, bringing the total number of bikes to 1,328 and stations to 146. In May 2013, the system were further expended with the installation of 24 additional stations, mostly located in southern Minneapolis or along the Mississippi River, raising the total number of bikes to 1,550 and the total number of stations to 170.

Nice Ride was criticized by residents in North Minneapolis, an economically disadvantaged part of the city, when the initial deployment of bikes in June 2010 was focused around downtown Minneapolis and areas south of downtown (which tend to be more densely populated than the city's north side). It took until the second phase of deployment in 2010 for the neighborhood to get stations. The first stations in North Minneapolis appeared along Broadway and at Summit Academy and International Market Square.

Startup funding for this program was $3.2 million; major contributors included Blue Cross and Blue Shield of Minnesota, the City of Minneapolis, and a federal transportation grant from the Nonmotorized Transportation Pilot Program.

Technology

The platform behind the bike share system is created by 8D Technologies, who also supply the server technology for BIXI Montréal, Citi Bike in New York City, Santander Cycles in London, Capital Bikeshare in Washington DC, and others.