Type Private (Inactive) Genre Supermarket Owner Dansk Supermarked A/S Founded 1990 | Industry Retail Area served United Kingdom Headquarters Wakefield, United Kingdom Parent organization Dansk Supermarked | |
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Key people Morten Møberg Nielsen (Chief Executive) Founders Sainsbury's, Dansk Supermarked | ||
Netto was a discount supermarket chain in the United Kingdom. Netto arrived in the United Kingdom in December 1990, as part of an internationalisation process by its Danish owner, Dansk Supermarked A/S. By May 2010, it operated 193 stores, before it was sold to Asda. In June 2014 Dansk Supermarked returned Netto in the United Kingdom, as a 50:50 joint venture with Sainsbury's.
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In July 2016 the two companies announced they would end the joint venture, and close all its stores, after Sainsbury's chose to focus on its main business ahead of any further investment.
Foundation
Netto began operating in England in Leeds, on 13 December 1990, with the company's United Kingdom headquarters being based in the ex mining village of South Elmsall, West Yorkshire.
Expansion
Netto primarily expanded in central England, before moving into Southern England, namely London. In January 2005, plans for an £200 million investment in South Wales were announced, but were cancelled for logistical issues, resulting in the sell off of stores in Barry and Caerphilly. 1,700 jobs were promised in the expansion, but only a few were created. By May 2010, there were 193 stores in the United Kingdom, all in England and Wales.
Sale to Asda
In May 2010 Netto UK was bought by Asda for £778 millon, to increase its smaller store portfolio. The rebranding of 147 former Netto stores, under the Asda brand was complete by 29 November 2011. Competition laws required Asda to sell the remaining 47 stores to other companies, such as Morrisons, new convenience store Ugo, and other retailers.
Re establishment with Sainsbury's
In June 2014 Dansk Supermarked announced a 50:50 joint venture, to operate supermarkets with Sainsbury's. The stores were to be between 10,000 sq ft, and 15,000 sq ft in size.
Netto opened the first new store in Moor Allerton, Leeds, on 6 November 2014, followed by stores in Sheffield Kilner Way Retail Park, Manchester Heaton Park, Doncaster Edenthorpe and Ormskirk The Hatteresly Centre.
On 13 April 2015 it was announced that The Co-operative Food store in Hedon, East Yorkshire, would become the sixth Netto store to launch, following the sale of the existing store.
By December 2015, the company planned to have around 15 Netto stores in Northern England. By 25 January 2016, however, the business operated thirteen stores. On 4 July 2016 it was announced that following an strategic review of the joint partnership, that all stores would be closed during August 2016.
Stores
Stores were opened in England, in London, Carlisle, Dover, Leeds, Liverpool, Blackburn, Bolton, Burnley, Southampton, Stoke-on-Trent, Barrow-in-Furness, Leicester, Sheffield, Bury, Darwen, Rotherham, Barnsley, Birmingham, Bradford, Shenley Church End, Manchester, Beverley, Hartlepool, Accrington, Chorley, Middlesbrough, Newcastle upon Tyne, Northallerton, Kingston upon Hull, Market Weighton, Coalville, Leyland, Wakefield, Sunderland, Kidderminster, King's Lynn, Bedlington, Wigan, Shrewsbury, Lincoln, Tamworth, Goole, Corby, and York.
Four stores were opened in North Wales, in Holyhead, Llandudno Junction, Flint and Caernarfon.
By 2011, the 193 Netto stores were sold to Asda, who under Competition Commission requirements then disposed of 27 stores to Morrisons, and 20 stores to Haldanes (including Ugo). This venture failed, with Haldanes going into administration in February 2012, with the 20 stores being sold to Poundstretcher.
The fate of the stores were as follows:
The Netto store in Halifax, West Yorkshire was demolished. There were proposals for the store to be turned into offices, whilst the car park was developed into Broad Street Plaza, an entertainment complex.
Store format
Netto stores carried a discount supermarket-style store format. Many prices were very similar to wholesale prices, in a style and concept closest to the Kwik Save brand. To enforce fairness to all shoppers, many offers were limited to six per person. Netto sold brand name products, such as Pepsi and Walkers Crisps, which were often parallel imports.