Product type Milk brand Produced by Nestlé | Owner Nestlé | |
Country Philippines, Indonesia, Thailand, Cambodia, Vietnam, Myanmar, Malaysia, Brunei, India, Yemen, Nepal, Taiwan, Singapore, China, Iran, Bhutan, Hong Kong, Afghanistan Introduced 1906; 111 years ago (1906) (in sterilized milk)
May 1976; 40 years ago (May 1976) (in powdered milk) Related brands | ||
Bear Brand is a powdered milk drink brand introduced in 1976, which was owned by Nestlé. It is available in most areas of Southeast Asia. Bear Brand is also marketed under the brand name Marca Oso, which is Spanish for "Bear Brand". The brand's Indonesian name is Susu Cap Beruang. Bear Brand is also a sterilized milk brand. In 2014, a consumer research firm ranked Bear Brand milk as No. 6 among the top 50 "most popular fast-moving consumer goods" in the Philippines.
Contents
Philippines
Indonesia
Thailand, Vietnam, and Cambodia
International branding
In Thailand, the Bear Brand Sterilized is branded by other variants. In Cambodia, Bear Brand is introduced in July 2015, while in Myanmar, Bear Brand is introduced in October 2016. Bear Brand's Indonesian package was in slim tube 189 ml content. In Switzerland, was named Bärenmarke in German origin of name.
Logos
In 1976, of the launch of the powdered milk of Bear Brand, was the bear with a baby Bear and the wordmark. In 1996, the shield logo appeared, but in 2002 change the form current shield logo form. In 2004, the logo in some countries are used the circle logo. In 2013, the Bear Brand logo with text in Franklin Gothic is changed to Arial
Commercials, advertisements and slogans
In the Philippines, used the slogan "Tibay Araw-Araw" in 10 years 2012–2022. The present "Laki Sa Gatas" nutrition education advocacy program first launched in 2006.
In 2015, launched Bear Brand's Alamat ng Matibay book. Which is the character is Mina and her friend Sonson.