Name Ned Roberto Role Author | ||
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Books Social Marketing: Improving the Quality of Life | ||
Education Northwestern University | ||
Ardy Roberto inspires readers in "The Happy Entrepreneur"
Eduardo L. Roberto or Ned Roberto is a Filipino professor who is considered Asia's foremost authority in marketing. He was the Coca-Cola Foundation professor of international marketing, at the Asian Institute of Management located at Metro Manila in the Philippines. He has written several marketing related books and is currently, a part of the editorial board of the International Journal of Research in Marketing. His areas of interest for teaching and research include basic marketing, marketing research, social marketing and consumer behavior. He has also taught at the Northwestern University’s Kellogg Graduate School of Management Chicago Campus and at the Euro-Asia Centre of INSEAD Macau and Singapore programs.
Contents
- Ardy Roberto inspires readers in The Happy Entrepreneur
- Education
- Books and articles
- Awards and recognition
- Board memberships
- Positions held
- Consultancy
- References
Education
Roberto received his Doctor of Philosophy in Marketing and a Master in Business Administration degree from The Kellogg Management School of Northwestern University (1973.)
Books and articles
He has also published several articles on marketing and social marketing in national and international journals, newspapers and has contributed chapters in major books of readings in the field of marketing, such as “Alleviating Poverty: A Macro/Micro Marketing Perspective,” Journal of Macromarketing, December 2006, pp. 233–39 (co-authored with Philip Kotler and Tony Leisner.)
Awards and recognition
Board memberships
He also sits on the board of directors of several corporations.
Positions held
Consultancy
Roberto has done extensive consultancy work region-wide for both national and transnational corporations and multilateral agencies.
Roberto has been a consultant for marketing planning, product management and marketing research to practically all the leading multinational corporations in the consumer goods, pharmaceutical, household products, beverage, cosmetics, processed food, banking, advertising, and airline industries.
Roberto has been consulted by several major multinational corporations in Australia, Hong Kong, Indonesia, Japan, Malaysia, Singapore, Thailand and Taiwan.
Roberto has also been involved in social marketing, planning & research and consulting for international organizations such as the World Bank, the UN Fund for Population Activities, the International Labour Organization, the UN Development Programme, the Asian Development Bank, the Ford Foundation, the International Development Research Centre, the Population Council, and the UN Economic Commission for Asia and the Far East.