Founded in 2002 by Natasha Koifman, NKPR is a public relations, artist management and digital media agency with locations in Toronto and New York.
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History
Natasha Koifman started NKPR in 2002 as a public relations agency, creating strategic campaigns, events and strategic partnerships for clients. In 2009, NKPR expanded its services to include a social media department. Today, NKPR represents over 30 national and international brands.
In 2014, NKPR launched its NK Artists division, which connects celebrities, influencers and artists with brands through strategic partnerships. Some of the NK Artists clients include: iconic interviewer George Stroumboulopoulos; reportage-style fashion photographer Sophie Elgort; reality TV star, fashion designer, model and philanthropist Sophie Tweed Simmons; renowned journalist and author Shinan Govani; co-founder of The Coveteur, fashion designer, curator and visionary Erin Kleinberg; and broadcaster, host and media personality Todd Shapiro.
NKPR supports philanthropic organizations. The company has developed long-term relationships with Artists for Peace and Justice, Best Buddies and Dare to Wear Love. In 2016 NKPR launched an agency wide corporate responsibility program called the 26 Acts of Kindness which fosters a culture of kindness and empowers team members to find and support a cause in order to encourage others to do the same.
The IT Lounge
In 2006, NKPR established the IT Lounge, which provided an opportunity for brands to connect with celebrities for a cause during film festival season in Toronto. Always incorporating a charitable component, in 2009 NKPR’s IT Lounge became the first event of its kind in North America where every brand donated to a cause.
NKPR’s IT Lounge evolved in 2012 to include a celebrity portrait studio, which has become a regular component of the annual week-long event. The first IT Lounge Portrait Studio featured world-renowned fashion photographer Patrick Demarchelier (Condé Nast), The Coveteur’s Norman Wong and Wmagazine’s Caitlin Cronenberg, daughter of award-winning filmmaker David Cronenberg.
In celebration of the 10th anniversary of the IT Lounge in 2015, NKPR brought the event to festival headquarters at the TIFF Bell Lightbox in an unprecedented official partnership with the Toronto International Film Festival.
In September 2016, in collaboration with The Scott Brothers (hosts of top shows such as Property Brothers) NKPR produced a landmark destination called the IT House x Producers Ball. The 5-day pop-up was a hub for film and television industry players. IT House x Producers Ball hosted the W magazine portrait studio with Caitlin Cronenberg with live street art performances by internationally renowned artist Peter Tunney.
Business
NKPR is a private firm owned by the founder and president Natasha Koifman.
In 2012, NKPR was ranked number 78 in the PROFIT/Chatelaine W100 ranking and award program, which celebrates the largest firms owned and operated by women. Natasha was also selected as one of BIZBASH’s 66 Most Innovative Event Pros in 2012. In 2013 Natasha was named Canada's most influential public relations professional on Twitter and NKPR placed number 34 amongst Canada's fastest-growing marketing services & media companies in the 2013 Profit 500 industry rankings. In 2015, Natasha was named one of Canada’s Top 100 Most Powerful Women by the Women’s Executive Network.
Natasha Koifman has a regular column in the Huffington Post, co-hosts a weekly podcast with Taylor Kaye called The F Words and provides regular commentary on Entertainment Tonight. As one of the first tastemakers to be featured on the internationally renowned fashion platform The Coveteur, her signature high-style aesthetic and business savvy have been profiled in leading publications including Marie Claire, FASHION, the Globe and Mail, National Post, Canadian Living and Chatelaine.