Headquarters Madrid, Spain | ||
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CEO Ignacio Garralda (27 Jun 2013–) Founded 13 March 1930, Madrid, Spain Subsidiaries Autoclub Mutua Madrileña, S.L.U. Profiles | ||
Case study mutua madrile a open innovation and cocreation with clients
Mutua Madrileña is a large non-profit Spanish insurance company founded in 1930 that provides life, automobile, health and accident insurance as well as pension and investment funds.
Contents
Mutua madrile a en jornada digitalizaci n y big data en los sectores financiero y asegurador
Products
Formula One sponsorship
From the 2006 Spanish Grand Prix, the company sponsored the Renault F1 team. The Mutua Madrileña branding appeared on the race cars, drivers' suits and team clothing. This coincided with the company's new corporate image.
After the 2007 Formula One season, the company declared the move of the sponsorship from Renault F1 to McLaren-Mercedes with Fernando Alonso.
After the 2008 Formula One season, the company declared the move of the sponsorship from McLaren-Mercedes back to Renault F1 with the return of Fernando Alonso to Renault.
During the 2009 Formula One season, Mutua Madrileña terminated its contract with Renault after the Renault Formula One crash controversy, in which Renault was found guilty of getting Nelson Piquet, Jr. to intentionally crash during the 2008 Singapore Grand Prix, to help Alonso to win the race. The company will continue to sponsor Alonso.