Type Private Founder David Rabjohns | Founded 2003 Area served United States | |
Industry Market Research
Social Media Measurement
Online Ethnography Headquarters Evanston, Illinois, IL, United States | ||
MotiveQuest is a market research business exploiting social 'big data' (e.g., online conversations on Facebook, Twitter, blogs, forums). The company uses proprietary data, software analytics tools and market research strategists.
Contents
History and Overview
MotiveQuest was founded in 2003 by David Rabjohns, formerly an EVP at Leo Burnett Worldwide. MotiveQuest is headquartered in Evanston, IL, and maintains offices in New York, NY and Portland, OR. The company was one of the early pioneers in the study of Online Anthropology, uncovering the core human motivations to "why" people say the things they do online, as opposed to simply "what" they are saying online.
Leadership
Competitors
References
Motivequest Wikipedia(Text) CC BY-SA