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Markets IrelandAustralasiaEgypt Website www.cadbury.ie/products/Moro Similar | ||
Moro is the brand name of two different versions of chocolate bar made by Cadbury, one sold in Ireland, one in Australia and New Zealand, and Middle East.
Contents
Ireland
The Irish Moro consists of nougat, biscuit and caramel filling and chocolate covering. The wrapper is blue, with the "Moro" logo in white. It is manufactured and sold in Ireland.
In May 2006, Moro Peanut was launched, with the words "Formerly Starbar" displayed prominently on the label; the wrapper on this variant is red. In the summer of 2007 a Coconut Moro bar was released as a limited edition in Ireland and colloquially known as the Bounty Moro. The wrapper is white with the Moro logo in yellow with a blue outline. In 2014 a Moro GAA special edition was launched in a deal with two sponsors of the GAA.
Australasia and Middle East
The New Zealand (now Australian) bar has a black wrapper with "Moro" written in yellow (see side photo). The slogan is "Get more go" due to its high energy content. This bar has a whipped nougat and caramel centre and is covered in chocolate. There are three different types of Moro sold in New Zealand, the aforementioned 'standard Moro', the Moro Double Nut containing peanuts and hazelnuts, and the recently released Moro Gold, which is similar to the Irish Moro and the Boost Bar sold by Cadbury in Australia. It is available in New Zealand, and a very limited number of stores in Australia, although Moro is one of the miniature chocolate bars found in Cadbury Favourites. It is equivalent to the Australian or European Mars Bar, as well as being very close to the Australian Cadbury Whip, however within New Zealand it has eclipsed the Mars Bar, becoming something quintessentially Kiwi as well as Cadbury's best selling bar within New Zealand. It's stated on the fun facts page of the Cadbury New Zealand website that a Moro bar is consumed once every two seconds.
The Deep-fried Moro Bar is sold by New Zealand Fish and chip shops as an alternative to the Deep-fried Mars bar, particularly in Dunedin.
Moro is also produced in Egypt and distributed in adjacent markets. The brand is supported by commercials with the tag line "Recharge your energy".
End of New Zealand production
In November 2009, Cadbury New Zealand announced the Moro Bar would no longer be produced at the factory in Dunedin, instead all production would move to Australia. This restructing change has seen most Cadbury products previously made in New Zealand now made in Australia leaving the Dunedin factory to become a specialised factory producing boxed products such as Cadbury Roses, the Dunedin factory has had a NZ$69 million upgrade with products made in New Zealand now exported to Australia and Asia. The change has resulted in the Moro bar and other products such as the Cadbury Picnic and Cadbury Pinky no longer being produced in New Zealand.
UK
The Moro chocolate bar (the Irish variety described above) is sold under the name Boost in the UK, in a similar metallic blue wrapper, whilst the peanut version is sold as the Starbar.