Editor Chantelle Horton Year founded 1988 | Publisher Bauer Verlagsgruppe Final issue 2013 | |
Categories fashion, women's lifestyle Frequency Fortnightly (weekly from 2007) | ||
More! was a fortnightly (then weekly) women's fashion magazine and associated website published every Tuesday in the United Kingdom by Bauer London Lifestyle. It included celebrity news, high street fashion, and sex tips. The magazine was published fortnightly until September 2007, when it became a weekly publication to compete with Look. More USA is still published.
Contents
On 22 April 2013, Bauer Media Group announced that it would cease publication of More! Magazine and its website. In its closing web comments, the publishers reported that continuing challenging economic conditions meant that the product was no longer viable.
History and profile
More! magazine was launched in 1988, aimed at older teenage girls. In 2002, it was relaunched as a lifestyle magazine for young women.
The ABCs in August 2009 revealed a 17.3% growth of year-on-year circulation, making more! the UK's fastest growing glossy celeb weekly.
The magazine launched its own annual fashion awards in 2004.
Also in 2009, the magazine sponsored The City when it was shown on MTV.
Circulation
According to the ABC, the magazine had an average net circulation of 188,265 from July to December 2010.
Content
The content of More! magazine was divided into sections: "celebs", "fashion and beauty", "men and relationships" and "every week".
The fashion content in the magazine had an emphasis on affordable high street clothing - items from Primark, New Look and similar chains are often featured.
Regular features included: