Mooch Goes to Hollywood

Plot

Mooch (Higgins the Dog), a young canine starlet sets off for Hollywood. After befriending Zsa Zsa Gabor, her new friend provides the pooch with the "skinny" on the ins and outs of achieving Hollywood fame. Wandering through the famous haunts of tinseltown, Mooch comes across Vincent Price at the Brown Derby and ends up in his Jeep. Price wants to give the dog to a young admirer and takes Mooch to a veterinarian (James Harding) for a check-up. When his new owner leaves, Mooch is frightened by Dr. Hackett and bolts for the door, but is not able to catch up with Price driving away.

After checking out the psychedelic scene where she meets Phyllis Diller, her wandering takes Mooch first to Dino's Lounge on Sunset Strip in West Hollywood and then to the Playboy Club in downtown Los Angeles. Rejected as a Playboy bunny, but still on the lookout for famous haunts, Mooch discovers Michaelangelo's Wigs where she has visions of a glamorous new look. Continuing on past the Classic Cat Club, Mooch encounters James Darren at an outdoor garage, and feigns an injury to get his attention. On a trip to the seashore, new adventures await with new friends. Hoping to land a contract, Mooch tags along with two girls being discovered by a producer Jerry Hausner. Ending up back at the veterinarian, Mooch joins a wild menagerie of animals waiting for Dr. Hackett.

Placed in the veterinarian's kennel, Mooch makes his escape and heads for Paragon Studios. On his tour of the back lots, famous catch phrases waft through the air. After interrupting a wild west shooting scene, Mooch sneaks into the dressing room of Jill St. John. Taking her turn in the hairdresser's chair, the young starlet finds her way to a recording session with Jim Backus, playing Mr. Magoo and who needs a dog for an upcoming production. He becomes her next master, taking Mooch home to meet his wife Henny, and the many friends arriving for a garden party, including all of Mooch's former owners.

Finally making one last attempt at achieving stardom, Mooch checks out a Hollywood estate and jumps aboard the owner's car. It turns out to be Dr. Hackett who ultimately adopts the stray.

Production

Mooch is played by Higgins the Dog (best known for his roles as "Dog" in the television series Petticoat Junction and as the title character in Benji). Mooch Goes to Hollywood is narrated by Richard Burton, who co-starred with Backus in the 1959 cinematic adaptation of Edna Ferber's Ice Palace. Later narration is by Zsa Zsa Gabor, Mooch's mentor and friend.

Mooch Goes to Hollywood was aimed primarily at pre-school children that likely will appeal to Baby Boomers due to its evocation of the entertainment world of their own youth. Featuring cameos from many of the top film and television stars circa 1970; these appear as themselves, including Vincent Price, Jill St. John, Phyllis Diller, Sam Jaffe, Rose Marie, Dick Martin, Darren McGavin, Edward G. Robinson, Cesar Romero, Dean Martin (voice only) and Mickey Rooney.

The animals that appeared in Mooch Goes to Hollywood were supplied and trained by Frank Inn. The bevy of animals at the veterinarian included a monkey, goat, cat, donkey and duck. Mooch's various costumes came from Frederick's of Hollywood. The title song, with lyrics by Ann Nicolaysen was sung by Sonny Curtis.

Reception

Mooch Goes to Hollywood was considered "family-friendly" fare and with so many cameo appearances, it was likely to gain an audience with adults as well as children. Reviews, however, were not kind. Film critic Leonard Maltin considered films in the 1970s where Vincent Price was seeing " ...fewer good parts (and) often appeared on television, even 'spoofed his own image'." Publisher John Soltes even went further in describing Mooch Goes to Hollywood as "... one of those unfortunate resume bullets for Zsa Zsa Gabor, James Darren, Vincent Price, Jill St. John, Jim Backus and Mickey Rooney. The 51-minute television special from 1971 is a pointless exercise in dull family entertainment. It provides some laughs, but always for unintended reasons."