Harman Patil (Editor)

Monetate

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Type
  
Private

Number of employees
  
220

Founded
  
2008

Area served
  
Worldwide

Headquarters
  
Conshohocken

Parent organization
  
Monetate, Inc.

Monetate httpstctechcrunch2011fileswordpresscom2011

Industry
  
Software, Website Optimization

Founder
  
David Brussin, David Bookspan

Key people
  
Lucinda Duncalfe, CEO Bob Lawson, CFO

Monetate company story


Monetate is a firm that makes personalization and customer-experience management software for businesses. The Monetate platform provides ecommerce companies with the ability to perform A/B testing, a randomized experiment with two variants (A and B), which are the control and variation in the controlled experiment. The platform also supports multivariate testing. Monetate also provides website and mobile personalization capabilities, which may be used for delivering website experiences based on customer data. The firm also offers testing and personalization solutions for email and mobile apps (iOS and Android).

Contents

Lucinda duncalfe ceo of monetate


History

Headquartered in Conshohocken, Pennsylvania with offices in Palo Alto and London, England, Monetate was founded in 2008 by David Brussin and David Bookspan.

In January, 2008, Monetate raised a $600,000 seed round from First Round Capital.

In December, 2010 Monetate raised $5.1 million in Series A round funding, led by First Round Capital and FLOODGATE.

In August, 2011, Monetate raised $15 million in Series B round funding, led by OpenView Venture Partners.

In February, 2013 Monetate raised $17.3 million Series C round funding. In December, 2013, Monetate raised $8 million in Series C round funding from Common Fund, First Round Capital, FLOODGATE, Lead Edge Capital, and OpenView Venture Partners.

In April, 2014, Bob Lawson became Monetate's Chief Financial Officer. In July, 2014, Monetate had about 230 employees. Lucinda Duncalfe was named CEO in August, 2014.

David Brussin

David Brussin's ecommerce career began in 1996 at InfoSec Labs, a security company he co-founded. He then co-founded ePrivacy Group, Inc. In 2004, he co-founded TurnTide, a company that provided anti-spam software. In June 2012, Brussin was named Entrepreneur of the Year by Ernst & Young. In September, 2012, Brussin was elected to the board of directors of Shop.org.

David Bookspan

David Bookspan is co-founder and director of Monetate. He is also one of the founding partners of DreamIt Ventures, a venture capital firm. He is also the founder, president, and CEO of MarketSpan, Inc., a software utility for legal professionals.

Products

The Monetate platform for websites and mobile apps is delivered via the software as a service (SaaS) model.The company currently offers five products: Monetate for Personalization, Optimization, Email, Merchandising, and Mobile Apps.

Summit

Monetate Summit is an annual event held in Philadelphia. The fifth annual Monetate Summit 2015 was held at the Philadelphia franchise of the Loews Hotel. Speakers included Scott Galloway of L2, Inc, George Blankenship of Apple, Inc and Tesla Motors, Michelle Kelly, EVP of brand distribution, marketing, and merchandising at Lily Pulitzer, and Sucharita Mulpuru, Vice President and Principal Analyst at Forrester Research.

Awards and Honors

In October, 2012, Monetate was named 8th fastest-growing private company in the Philadelphia region.

In November, 2012, Monetate was named one of the Best Places to Work in Pennsylvania.

References

Monetate Wikipedia