Harman Patil (Editor)

Mister Wong

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Type of site
  
Social bookmarking

Website
  
www.mister-wong.com

Commercial
  
Yes

Slogan(s)
  
Wong the web

Alexa rank
  
19,738 (April 2014)

Registration
  
Yes

Mister Wong was one of the largest European free social-bookmarking web services.

Contents

History

The website was a German startup, established in 2006. Kai Tietjen had been running an ad agency for nearly a decade, when, in March 2006, he entered the field of web entrepreneurship with the idea to "take on Google". Investing mostly his own money, he created a website that allows customers to bookmark their favorite sites, and then uses those bookmarks as the basic data for its search engine : to find a popular site, a user can search all other users' bookmarks.

The service is currently available in German, English, Russian, Chinese, Spanish and French.

Origin of name

The website extols its users to "Wong the Web!", a reference to the practice of Wonging, often employed by card counters in Blackjack.

Controversy

Mister Wong's original logo, depicting a "cartoonish, nerdy East Asian man", brought on protests from many Asian-Americans. The website's creator subsequently issued an apology and removed the logo.

References

Mister Wong Wikipedia


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