Type of site Social bookmarking Website www.mister-wong.com Commercial Yes | Slogan(s) Wong the web Alexa rank 19,738 (April 2014) Registration Yes | |
Mister Wong was one of the largest European free social-bookmarking web services.
Contents
History
The website was a German startup, established in 2006. Kai Tietjen had been running an ad agency for nearly a decade, when, in March 2006, he entered the field of web entrepreneurship with the idea to "take on Google". Investing mostly his own money, he created a website that allows customers to bookmark their favorite sites, and then uses those bookmarks as the basic data for its search engine : to find a popular site, a user can search all other users' bookmarks.
The service is currently available in German, English, Russian, Chinese, Spanish and French.
Origin of name
The website extols its users to "Wong the Web!", a reference to the practice of Wonging, often employed by card counters in Blackjack.
Controversy
Mister Wong's original logo, depicting a "cartoonish, nerdy East Asian man", brought on protests from many Asian-Americans. The website's creator subsequently issued an apology and removed the logo.