Branding Mirchi FM First air date July 1, 1989 | Slogan "It's hot" Format Bollywood | |
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Broadcast area 95% of Fiji's population and streaming live to the World Frequency 98.0 MHz, 97.6 MHz, 97.8 MHz and 98.2 MHz | ||
Mirchi FM is a Hindi language radio station in Fiji. The station broadcasts on the 97.8 frequency to the cities of Suva, Navua, Nausori, Labasa, Savusavu, Nadi, Denarau, Mamanuca and Lautoka. The station also broadcasts on the 97.6 MHz frequency to the towns of Coral Coast and Ba. The station broadcasts on 98.0 megahertz to the town of Tavua, and on 98.2 megahertz to Rakiraki and Nabouwalu.
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It is operated by Fiji Broadcasting Corporation, the company which also owns FBC TV, Radio Fiji One, Radio Fiji Two, Bula FM, 2day FM-Fiji, and Gold FM-Fiji in Fiji.
Mirchi FM was launched as Radio Rajdhani on 1 July 1989, and was rebranded as Bula 98 FM in 1998. To compete with other radio stations and attract more audience, the station once again changed its name to Radio Mirchi in 2004. To give better business outlook, the station was rebranded as Mirchi FM on 1 August 2009. The main competitors of Mirchi FM are Communications Fiji Limited owned Radio Navtarang and Radio Sargam.
Mirchi FM is airing entertainment shows like Mast Morning, Saheli, Raftaar, Bhabi Ji Ghar Par Hai, Sham-e-Guzarish, Saturday Night Fever, Mohabbato Ka Safar and Saturday Sports. Mirchi FM is essentially a music station featuring a range of popular Hindi songs from the 1990s to present era. Its target audience are young people from the age of 12 to 30 years.
Program line-up
Mirchi FM’s lineup is as follows
Renuka Goundar (former daytime announcer of Radio Navtarang) is the station’s current Programs Director, while Shammi Lochan Lal is the station Manager.
Former Radio Jockeys
Some of the famous radio jockey that have worked with Mirchi FM;