Name Michael Silverstein | Role Author | |
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Occupation Business consultant, Author Employer The Boston Consulting Group Website Boston Consulting Group Residence Chicago, Illinois, United States Alma mater Brown University, Harvard Business School People also search for Neil Fiske, John Butman, Michael Silverstein Books Trading Up: The New Ame, Treasure Hunt: Inside the, Trading Up /treasure Hunt | ||
Bcg s michael j silverstein in conversation with mondelez s sanjay khosla
Michael J. Silverstein (born 1955) is an American business consultant and author.
Contents
Career
Silverstein is a senior partner and managing director at The Boston Consulting Group. He was one of the founders of the firm's global consumer practice and is known for his expertise in consumer behavior, retail, and marketing, particularly as it relates to the female economy. He is the author of Trading Up: The New American Luxury,Treasure Hunt: Inside the Mind of the New Consumer, Women Want More: How to Capture Your Share of the World's Largest Fastest-Growing Market, and The Ten Trillion Dollar Prize: Captivating the Newly Affluent in China and India. He is a regular contributor to Bloomberg Television.
References
Michael J. Silverstein Wikipedia(Text) CC BY-SA