|Launched January 1, 1994|
|Country United States|
Owned by Bloomberg L.P.
|Picture format North and South America1080i (HDTV)480i (letterboxed) (SDTV)Europe and Asia Pacific576i (16:9) (SDTV)|
Slogan International Exchange Business Finance MoneyThis Is Bloomberg
Broadcast area Worldwide except where restricted by national law
TV shows Bloomberg Technology, Asia Edge, In the Loop with Betty Liu, Bloomberg Game Changers, Political Capital with Al H
Bloomberg Television is an American-based international cable and satellite business news television channel that is owned by Bloomberg L.P. It is distributed globally, reaching over 310 million homes worldwide. It is primarily headquartered in New York City, with European headquarters in London and Asian headquarters in Mumbai and Hong Kong.
United States service
Bloomberg's U.S. broadcasts are headed by Justin Smith, the CEO of Bloomberg Media Group. Smith replaced Andy Lack, who would eventually return to NBC News. The network also provides funding and studio facilities for the nightly PBS/WNET program Charlie Rose.
Bloomberg Television first launched in the United States on January 1, 1994 under the name Bloomberg Information TV, before it was shortened to its current name in 1998. Shortly after Bloomberg's launch, the now-defunct American Independent Network carried a simulcast of the channel at various times each weekday from 1995 to 1997, which was picked up by some broadcast stations in early morning periods to provide a de facto morning business show. The network's morning pre-opening bell programming was also aired on the USA Network, simulcasted in a paid programming arrangement with the channel until 2004, when that network dropped the simulcast months before the NBC Universal merger was consummated, due to concerns that USA would then air the coverage of a competitor to future sister network CNBC. The simulcast then moved to E! (which became NBCUniversal-owned in January 2011 due to that company's purchase by Comcast), where it remained until the simulcast ended in January 2009, when the network had expanded its reach on digital cable systems enough to discontinue the simulcast. During its time on E!, the 5–8 a.m. block was the most watched period for the network, according to Nielsen Media Research.
Bloomberg Television's U.S. network debuted a new graphics package in January 2009. This current scheme was first used on the network's now-defunct pre-market program, Starting Bell, before the new graphics expanded to all of the network's programs on February 17, 2009. Also on that date, Bloomberg U.S. revamped its weekday programming lineup (see "Programs on Bloomberg" below).
In October 2009, Bloomberg Television debuted another new graphics package. In 2011, Bloomberg Television announced a strategic relationship with Gas Station TV (GSTV) to deliver personal finance and business news to more than 27 million viewers each month at GSTV pumps.
Bloomberg launched a high definition simulcast feed on May 9, 2011, with Time Warner Cable as the first provider to carry it. In mid-April 2013, DIRECTV started carrying Bloomberg HD.
As of July 2014, Bloomberg Television's standard-definition feed now shows a down-scaled version of its native HD feed, with the 16:9 letterbox picture on its 4:3 SD feed.
In February 2009, Bloomberg Television announced that it would cease operating some of the international variations of the channel, placing a greater focus on a more international Bloomberg channel.
On March 9, 2009, the localized channels available in Germany, France, Italy and Spain ceased operations. Today, throughout Europe, the original pan-European version of Bloomberg Europe (International) is available on cable and digital television providers.
Since March 9, 2009, Bloomberg Television utilizes its existing international production teams in Hong Kong (Bloomberg Asia), Europe (Bloomberg Europe) and America (Bloomberg), adding a more global feel to the channel. Bloomberg International provides programming from Hong Kong in the early morning, produced by Bloomberg Asia (International), from London in the late morning, produced by Bloomberg Europe (International), and from its main headquarters in New York City in the afternoon. Each Bloomberg receives localized advertising and a relevant business news ticker on screen.
Bloomberg Japan ceased broadcasting on April 30, 2009. The channel was then replaced by Bloomberg Asia (International). Bloomberg Japan's Japanese language print newsroom and website continue to operate as normal. In June 2009, the Japanese service began running small on-air segments in cooperation with BS-Fuji Television. In October 2009, segments produced with the Tokyo Broadcasting System were added. Bloomberg Brazil and Bloomberg Latin America were integrated into the global Bloomberg channel during 2009.
Bloomberg is an associate member of the Caribbean Cable & Telecommunications Association and the Caribbean Cable Cooperative.
In November 2011, Bloomberg announced the formation of "Bloomberg TV Mongolia" in partnership with Trade and Development Bank of Mongolia (TDB), the oldest and one of the largest commercial banks in Mongolia. The channel offers a mix of locally produced, Mongolian language content as well as English language news from Bloomberg Television.
In February 2015, it was reported that Bloomberg had partnered with Channel Zero to launch Bloomberg TV Canada later in the year; it will feature a mix of Canadian-produced programs and news coverage produced from an expansion of its existing studio at Toronto's Brookfield Place, and Bloomberg's other Canadian bureaus, with the remainder of its programming sourced from the U.S. version. The studio's expanded staff will also produce multi-platform content for Bloomberg's other platforms. The service will launch as an "exempted" Category B service, meaning that it will not immediately require approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch until it reaches 200,000 subscribers, and will replace Bloomberg TV U.S. on existing providers.
In the United Kingdom, Bloomberg Television was severely reprimanded for breach of Ofcom rules during the 2005 UK national (General) election. Bloomberg was found to have shown pro-Labour Party bias. This occurred due to a breach of British law. In the run up to a general election, television channels must provide equal time to all major political parties. Bloomberg covered the release by the Labour Party of their so-called "Business Manifesto", but did not provide counterbalancing air time to the Conservatives or Liberal Democrats.
Datascreen and news ticker
Bloomberg was well known for using a datascreen format that occupied most of the television screen and the camera shots. Until 1998, Bloomberg did not have a moving ticker. Instead, it had boxes that were dedicated to world news, as well as weather conditions in selected cities, in addition to market data which was confined to the bottom of the screen. This changed gradually to focus more on business news. The data screen was reformatted several times to include a moving stock ticker and accommodate new graphics.
The datascreen format was phased out in late 2007, where the programs were seen almost in full-screen with the ticker and headlines bar confined to the lower part of the screen. However, Bloomberg HD (available in the US only) features more data boxes on the right side of the screen compared to its SD counterpart. This effectively makes on-screen presentation on Bloomberg HD resemble the pre-2007 datascreen.
On Monday September 22, 2014 Bloomberg Television dropped the long-standing live stock ticker as part of the new on screen information format. No reason for this was given.
The widespread growth of mobile devices and social media have influenced sites such as Bloomberg to expand its news platforms into other areas. Bloomberg Television offers some off-air news updates via social media including Facebook, Google+, and Twitter. Rebroadcasts of news and other special programs are additionally aired on the station's official YouTube channel "Bloomberg Television". On mobile devices, Bloomberg Television released an app available for the iPad. Apple TV, and other streaming services including Pluto TV.