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Meadow Gold Dairies (Hawaii)

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Meadow Gold Dairies, originally the Dairymen's Association when it was formed in 1897 from the combination of seven dairy businesses, is a dairy company operating in Hawaii. Beatrice Foods purchased the company in 1953. In 1959 the company's name was changed to Meadow Gold Dairies. In 1964 Waimea dairy was acquired and in 1966 Greenwell Dairy was acquired. In 1986 Beatrice Foods acquired Meadow Gold Dairies. Additional acquisitions of dairies took place in the following years and in recent decades the ice cream manufacturing plant was closed. The company became part of Dean Foods in 2001.

Meadow Gold Dairies of Hawaii has been marketed with characters (List of American advertising characters) Lani Moo from 1949 until (after a contest sponsored by its predecessor Dairymen's Association) and the character The Izard of Pog; Poglodyte from 1971 until the present.

The company produces the POG drink, a tropical style juice drink.

The Dairymens surf site in Kawailoa, O'ahu is named for the Dairymen's Association that had a dairy farm across the Kamehameha Highway from Kawailoa Beach and scented the beach during offshore breezes. The name was shortened to Dairies and eventually fell into disuse.

References

Meadow Gold Dairies (Hawaii) Wikipedia