Maxalding is an exercise system of muscle control using a form of isometrics. Books and pamphlets teaching the system were first published in 1909 and continued until Maxalding ceased to trade in the late 1970s.
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System
The Maxalding system, like the 'dynamic tension' system of Charles Atlas and those of others, did not use weights. Where the other systems concentrated on muscle development, Maxalding went one stage further and taught muscle control. The methods taught had been around since the early 1900s and indeed many of the photos used in the instruction leaflets, even those sold in the 70s, date from that period. Some exercises of Maxalding, involving isolating the muscles of the abdominal region, are similar to the yoga exercise called nauli. The methods of centralisation and central isolation of the abdominals and other exercises must have seemed revolutionary when first released and do not seem to be generally advocated elsewhere so would seem novel even today.
Founders
Maxalding (originally called Maxaldo) was a name created from those of the founders, Maxick and Saldo, and first came into being in 1909.
Maxick, real name Max Sick, was an Austrian strongman. He was born in Bregenz in Austria on June 28, 1882 and moved to Britain in 1909, where he met Monte Saldo. He died in Buenos Aires on 10 May, 1961 after a wrist-wrestling match. The Maxalding principles are based mainly on exercises and techniques which appeared in his book 'Muscle Control', written in 1911.
Monte Saldo was the professional name of Alfred Montague Woollaston who was apprenticed to the great Eugen Sandow in 1897. He took this stage name at the turn of the 20th century while touring Europe demonstrating strength and gymnastics. He was also an artist's model and in 1914 he published a book called 'How to Pose'. He provided the financial means of promoting Maxick's methods and starting the Maxalding postal course. His son F.H.C. Woollaston took over, using the professional name of Courtlandt Saldo. He carried on the business until sometime in the late 70s. Courtlandt Saldo died in 1983 at the age of 72.