Founder E. Maurice Labovitz Website www.maurices.com CEO George G. Goldfarb CFO Brian Thun | Products Women's clothing Number of locations 1,016 (2017) Founded 1931 | |
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CMO Ali Wing (Evp Of Digital Channels) Profiles | ||
Maurices clothing stores
Maurices is an American women's clothing retail chain based in Duluth, Minnesota. Founded in 1931, the chain comprises more than 900 stores in the U.S. and Canada, primarily located in shopping malls and smaller towns. However, they have started to branch out to larger cities.
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The founding Labovitz family sold Maurices to the Brenninkmeijer family's American Retail Group in 1978. The chain currently is owned by Ascena Retail Group, who acquired it from American Retail Group in 2005.
In 2011, Maurices was rated one of the "Top Ten Best Employers in Retail" by Forbes.com
Celebrity Endorsements
In November 2011, Maurices announced a cooperation with celebrity designer Christopher Straub from the reality television show Project Runway season 6 which aired on Lifetime Network. The products are labeled Christopher Straub for maurices and were released nationwide on Friday, November 25, 2011. Straub also designed a plush puppy as part of the collection to benefit the American Cancer Society. This cooperation is a follow-up to the maurices Main Street Model Search which occurred earlier in 2011 with Straub.
In 2013, the country band Gloriana performed at the grand opening of Maurices' Mall of America store.