Massimiliano Giornetti (born 29 October 1971 in Carrara) is an Italian fashion designer. Since 2004, he has been the creative director at the luxury goods company Salvatore Ferragamo, whose headquarters are in Florence.
A graduate in English language and literature, he attended the fashion design course at the Polimoda International Institute of Fashion Design & Marketing in Florence, and has worked with the London College of Fashion and the Fashion Institute of Technology in New York City.
Giornetti's career in the fashion industry began in Rome where he worked for a year with designer Anton Giulio Grande on the development of the ready-to-wear and haute couture collections; he later worked as a designer for a knitwear company specializing in cashmere.
Giornetti began working in the men's division at Salvatore Ferragamo in July 2000, becoming creative director in 2004.
In January 2010, he began designing the women's ready-to-wear collection, and after a few months he was appointed creative director for the entire Ferragamo label, becoming the company's first creative director.
In 2011, Giornetti presented the first Salvatore Ferragamo women's resort collection with an intimate show held in the former residence of heiress, philanthropist and art collector Doris Duke (one of the last mansions on Millionaire's Row of New York City's Fifth Avenue).
In 2012, Salvatore Ferragamo was involved in a project combining art and history. The company sponsored the Saint Anne – Leonardo Da Vinci's Ultimate Masterpiece exhibition at the Louvre museum in Paris between 29 March and 25 June 2012. To mark the occasion, Giornetti presented the Salvatore Ferragamo women's resort 2013 collection in the Lourve's Denon Wing, marking the first time that the museum had opened its internal spaces for a fashion show. Supermodels, including Bianca Balti, Isabeli Fontana, Karolína Kurková, and Karmen Pedaru, paraded on a 140-metre (460-foot) catwalk in front of over 500 VIP guests.
In 2013, Salvatore Ferragamo was the title sponsor of the inaugural evening of the Wallis Annenberg Center for the Performing Arts in Beverly Hills, California, where Giornetti presented the Salvatore Ferragamo spring/summer 2014 collection, highlighted by evening gowns designed especially for the occasion and inspired by the brand's founding in Hollywood almost 100 years ago.November 2011: GQ Spain – "Man of the Year" award for best designer
November 2012: Marie Claire Spain – "Best accessory collection" of the year award
August 2013: "City of Carrara award for excellence – category Made in Italy"
November 2013: GQ Mexico – International Designer of the year