Status Active Genre Hip hop Parent organization Sony Music Founded 2014 | Distributor(s) RED Distribution Official website Official website Country of origin United States of America | |
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Parent company Sony Music Entertainment Location New York City, New York Albums Profiles | ||
Mass Appeal Records is an American independent record label founded in 2014. The label is the music division of the Mass Appeal Media Group. In May 2014, it was announced that American rapper Nas was launching an indie label with Mass Appeal. Nas has stated that he plans to release the long-awaited sequel to his album The Lost Tapes, as well as a posthumous album by rapper Pimp C.
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The label is also working on its first compilation album, set to be released in the near future. The compilation, which will showcase the label's artists, namely Nas, Bishop Nehru, Boldy James, Dave East and Fashawn, will also feature many guest appearances including Pimp C, Freddie Gibbs, Juicy J, Jay Electronica, Lupe Fiasco, Pusha T, Kevin Gates, Wale, YG, Mac Miller, Meek Mill, A$AP Ferg, and Young Thug.
History
Following his signing to Mass Appeal Records, Fashawn released his long-awaited second album The Ecology on February 24, 2015. The album features guest appearances by Nas, Aloe Blacc, Dom Kennedy, and more.
On 24 October 2014, the label released Run the Jewels album Run the Jewels 2. The album was crowned as #1 album of the year by Pitchfork, Stereogum and Spin and #1 Hip Hop album of the Year by Rolling Stone. In 2015, Marvel Comics released comic book covers inspired by Run the Jewels.
Mass Appeal Records released The Mountain Will Fall, the fifth studio album by DJ Shadow on 24 June, 2016. It was his first studio album since 2011's The Less You Know, the Better. The album was no.1 on Top Dance/Electronic Albums at Billboard.
On December 4, 2015, the label released Pimp C's fifth album, the posthumous Long Live the Pimp. Following year, on 15 April 2016, the label released J Dilla's vocal album The Diary. The album was ranked at no.2 spot in Most Promising Record Store Day releases on Pitchfork. NPR included Fuck the Police in their Songs We Love segment.