Balaram (Venkatesh) is a good-hearted strongman of the village of Bheemarajapuram. He treats everyone with fairness and takes care of their needs. But there is one thing that Balaram cannot tolerate and that is lying. If he catches someone lying, Balaram metes out a severe punishment to the offender. Into this scenario comes in Rahman (Ram). Along with his sister Sania (Anjali), Rahman comes to the village in search of a job. With a brave deed, he falls into the good books of Balaram but circumstances force him to change his name to Ram. He soon becomes a trusted aide of Balaram and all is well for a while.
However, Balaram catches Rahman while he is offering Namaz and asks him for an explanation. Out of desperation, Rahman reveals that he has a younger brother named Rahman. (He says the brother’s name is Rahman since Balaram knows the original guy as Ram). This Rahman character is portrayed as a gay and Balaram tasks him with teaching his sister (Shazahn Padamsee) the art of dance. Rahman struggles to manage the roles of Ram and Rahman and a confusion drama ensues. As can be expected, the truth comes out in the end and Balaram is outraged. Will he forgive Rahman? That forms the story of ‘Masala’Venkatesh as Balaram
Ram as Ram / Rehaman
Anjali as Sania / Sarita / savitri
Shazahn Padamsee as Meenakshi
Jaya Prakash Reddy as Eddulodu
M. S. Narayana as Narayana Rao
Kovai Sarala as Anjali Devi / Chintamani
Ali as Suri
Posani Krishna Murali as Nagaraju
Music composed by S. Thaman. Lyrics written by Krishna Chaitanya. Music released on ADITYA Music Company. The Music received positive response from both critics and audience alike.
The film had its formal pooja ceremony on 13 March 2013 at Ramanaidu Studios in Hyderabad. The event had the crew of the film in full attendance and Ram clapped for the muhurat shot. Since Venkatesh was out of town and he couldn't attend the film's launch. Though Initially it was named "Garam Masala", it was officially renamed as "Gol Maal", which was confirmed by the Producers. Later on the titles "Ram - Balaram" and "Masala" were considered. Finally, the title was confirmed as "Masala" after the first look poster was released in September 2013.
Venkatesh and Ram were the first persons who were signed for this film in 2012. This film marks the third collaboration of Venkatesh with Vijaya Bhaskar after Nuvvu Naaku Nachav and Malliswari. Venkatesh would sport a twirled moustache in the same way which he was last seen in Gautham Menon's Gharshana. Later Anjali and Shazahn Padamsee were roped to play the siblings of Ram and Venkatesh in the film respectively. This film marked the second film of Anjali with Venkatesh after Seethamma Vakitlo Sirimalle Chettu, which was also a multistarrer film. It also marked the second film of Bollywood Actress Shazahn Padamsee after the 2010 film Orange. During the Thai Schedule of the film, Ram learnt Muay Thai, a famous boxing technique in Thailand. Jaya Prakash Reddy, Ali, M. S. Narayana and Kovai Sarala were roped in to play important roles in the film.
The film’s first schedule was held in Hyderabad and few scenes were shot on Ram and Anjali. Late it was reported in the end of March that After a major schedule in Bangalore, the film will also be shot in Panchgani, near Pune. Later, Anjali, who couldn’t join the film unit in Bangalore after she went missing, had promised to join the film’s shooting in Panchgani. During the shoot, Rohit Shetty, the director of Bol Bachchan visited the sets and wished the team for the movie's success. In June, a fight sequence was canned on Venkatesh and Ram at Ramoji Film City in Hyderabad amidst the principal star crew's presence. In July, the complete talkie portion was shot and it was reported that only two songs were left to shoot. Later a song on Ram and Shahzan Padamsee was shot at Thailand. A song on Venkatesh and Anjali was planned to be shot in Japan from 3 September 2013. The song was shot at Hokkaido, the second largest island in Japan. The title song was shot in October in which Venkatesh, Ram, Jayaprakash Reddy, Kovai Sarala and Ali took part in the shoot thus wrapping the film's shoot.
AustraliaTelugu won the overseas rights for screening in Australia and New Zealand. The film was awarded a clean 'U' certificate by The Central Board of Film Certification on 7 November 2013. The film is slated for a worldwide theatrical release on 14 November 2013 to 1000 screens.
The film received positive reviews on an average. 123telugu.com gave a review stating "Masala has a few good moments. Venkatesh and Ram have tried their best to carry the film with their comedy timing. But a stale plot and outdated screenplay hamper their efforts. Any Masala gets a perfect flavour and taste only when the ingredients are blended in the right proportions. Sadly, that is not the case with this Masala" and rated the film 2.75/5. Times of AP gave a review stating "Overall, an okay film. Nice enjoyable movie. As comedy plays a major role especially for Telugu audience, this film will get pass marks. It will run with good openings and may continue to certain extent until another big movie comes for competition. Masala is a worth watching for all comedy lovers" and rated the film 3.25/5. way2movies.com gave a review stating "Masala had several clichés with confusion dramas that were seen in recent comedy releases, yet the screenplay packed with entertainment and silly gags works for the movie. Venkatesh, Ram’s performances, Anil Ravipudi’s dialogues and entertaining scenes are assets for the film while actions scenes, poor VFX works and weak climax are the negative points. Masala is decent enough to entertain comedy film lovers, provided you don’t look for logic." gulte.com gave a review stating "Masala is a complete commercial formulaic film that sticks to the genre. It is more of a comedy entertainer with a touch of action. In a nutshell, Masala is for comedy movie lovers that don't care about the logics and other nuances of cinema. Content wise it is an average film and can be watched once for Venkatesh and Ram. It has enough to stay afloat at the box office and we have to wait and see if it can swim across to a safe zone or not" and rated the film 3/5 terming it a "Time pass 'Masala' fare!". Zopcorn gave a qualitative rating to the film "I have free time".