Marj Brasch

Creation and casting

One of the goals of creating Shortland Street, was to have strong powerful women as primary characters to counter stereotype the weak and vulnerable women often portrayed in dramas. Marj was created as one of the characters to fulfill this role. A family unit was needed to pull in a broader audience and so Marj was written with a husband and two children. Elizabeth McRae was cast in the role and was delivered an initial 30 scripts in February 1992. McRae was skeptical the show would last over a year and was curious how her character could develop over such a long period. She went on to realise the writers craft, stating; "You learn quite quickly that your character can do - anything. You never go up to the writer's and go; 'My character wouldn't do so and so'." When the character of Marj's son – Stuart (Martin Henderson) was forcibly rewritten to be religious rather than gay, Marj was also rewritten to emphasize her Catholic nature. She was given another two sons because of this. Marj made her debut on the shows first ever episode and even spoke the first ever line: "Shortland Street Accident and Emergency Centre!" After the show and the character gained popularity, McRae began to worry that she might not be cast as anything else and decided to quit. Producers decided to write her out in a storyline where she became a politician. They saw this as a fun and unusual write out for a deserving fan favourite character. Marj made her last appearance as a regular character on 1 July 1996.

McRae agreed to reprise the role in 1998 as part of the exit storyline for the character of Marj's best friend Jenny Harrison (Maggie Harper). McRae returned in another guest role in 2002. It was confirmed in May 2012 that Marj would be returning to mark the show's 20th anniversary. Producers decided to bring Marj back after the return of another former receptionist – Yvonne Jeffries (Alison Quigan), with producer Steven Zanoski stating: "With the return of Yvonne to the reception desk it was only a matter of course to have Marj back." Marj's return scenes were directed by McRae's daughter Katherine, who stated; "It was very funny. I thought; 'Should I call her mum?' But as soon as we got on the studio floor Marj popped straight back out. It was instant." McRae enjoyed returning to the character of Marj saying; "They are very well written scenes. They did me proud." She made her single episode reappearance on 25 May 2012.

Storylines

Working behind the front desk at Shortland Street clinic, Marj suspected her husband Tom (Adrian Keeling) was having an affair with Irene Raynor (Jan Saussey) but was embarrassed when it turned out not to be the case and apologetically nursed Tom through his health scares. In late 1992, Marj's illegitimate daughter Jane (Katherine McRae) who she adopted out at birth, made contact, infuriating Tom. Tom fled Ferndale and an upset Marj began to date the policeman behind his disappearance – Laurie (Chic Littlewood).

Tom returned however but succumbed to a heart attack. Marj reunited with Laurie and after a chemical scare, they married in 1994. The two became foster parents to Lulu Chatfield (Meighan Desmond) and Marj was devastated when her son Darryl (Mark Ferguson) drowned. Marj began to tire of community services in Ferndale and put herself forward firstly to the council, much to the amusement of her co-workers, before deciding to run for parliament in the 1996 election. Marj won the majority vote to sit for Ferndale in the New Zealand parliament. She, Laurie and Lulu departed Ferndale. In 1998 Marj returned to Ferndale and hired best friend – Jenny Harrison (Maggie Harper) as her personal assistant. She attended the funeral for Tiffany Marinovich (Alison James) before she and Jenny departed to Wellington. The two returned in 2002 to attend Jenny's son, Nick's (Karl Burnett) wedding to Waverley Wilson (Claire Chitham). When Jenny retired, Marj offered her job to Rachel McKenna (Angela Bloomfield), who declined. Marj again departed. In 2003 Marj helped secure Rachel a job in the government. Marj briefly returned in May 2012 to support Rachel following Chris' (Michael Galvin) arrest for murder.

Characterisation

Instantly upon introduction, Marj was shown to be a stern Catholic mother busybody, who loved to gossip and cares deeply for her family. She has been described as "bossy, opinionated, a terrible gossip. She was everyone's favourite Aunt, with the flapping mouth and the big heart." The character did not mind saying what she thought, including in 1992 when she was openly hostile towards Jaki Manu (Nancy Brunning) who feared she had AIDS. In 1994 Marj was heavily against the hiring of lesbian nurse - Annie Flynn (Rebecca Hobbs) but soon came adjusted to it, with the character saying: "I was very close to a girl once ... I can understand this". McRae enjoyed the characterisation but acknowledged Marj had her flaws, stating; "She stands up for family and is quite perceptive and forgiving. Her Achilles heel is that she can't resist butting in and telling people what they should think or feel." McRae also wanted the character to be relateable, saying; "I don't play Marj to be liked, but I play her to be understood. I think Marj is able to see her own faults at times, and that's one of her saving graces." Upon her return in 2012 it became apparent that Marj's "no nonsense" attitude had not diminished with age when she gave Yvonne Jeffries (Alison Quigan) and Bella Cooper (Amelia Reid) advice on working reception.

Marj was primary comic relief in her initial storylines, so writers decided to introduce drama to the character so that the audience could connect and to further develop the character. This included the storyline where husband Tom went missing and the introduction of Marj's menacing anatagonistic son, Darryl. McRae particularly enjoyed acting the comedy scenes, saying: "I really enjoy playing the comedy where Marj gets a bit of authority and goes bananas bossing everyone around." McRae didn't want the character to appear as solely comic relief however, saying; "I don't play the character for everyone to love her. I've seen that in Australian soaps with women of my age. They try to make older women all fuzzy round the edges and that's hopeless." The gossiping was a key point of the character, with the actress stating; "The show's creators realised from the start that the role of in-house gossip is integral to the soap-opera genre" and listing Marj's gossip as a necessary passage of drama between characters. She described Marj's gossiping as "dispersing" information between characters to help run the storylines and the "wheels" of the soap.

Reception

The character received a positive reception with a review of the first episode saying the reception desk was; "about the only place where the makers of Shortland Street have got it right". However it took a while for Marj to be won over by the audience, with McRae suggesting that after the character was written with "a bit of comedy and a bit of warmth", she instantly became a fan favourite. McRae understood why viewers related to Marj so well, stating; "I think that Marj is possibly Mrs Middle New Zealand; I think people identify with her as being just like their next door neighbour or an aunty. I suppose she could become a sort of Kiwi icon." McRae was contacted by a political party in 1996 suggesting she run as an electorate following scenes where Marj was shown to be political. The relationship between Marj and Kirsty Knight (Angela Dotchin) proved memorable to fans due to its comedic nature. Scenes featuring Marj gossiping whilst purchasing from the clinic's food trolley further proved favorable to fans of the show and after being disestablished in the early 2000s, the trolley was reintroduced in 2014 to re-introduce similar scenes.

To honour the shows 10th anniversary in May 2002, Michelle Hewitson of The New Zealand Herald voted Marj as the best character to ever appear on the show noting her multiple levels of characterisation and interesting storylines. Hewitson described Marj's best catchphrase as; "Mind your own beeswax." and her silliest scene, being when Marj nearly died when her scarf got caught in the paper shredder, only to be saved by Nick Harrison (Karl Burnett) who was washing the windows outside. Her "maddest" storyline was decided to be her husband – Tom's (Adrian Keeling) disappearance. TV reviewer, John T. Forde, listed Marj as his second favourite character and highlighted her phrase: "Kia ora, Shortland Street Accident and Emergency centre!" During a speech at the show's 15th anniversary, the Prime Minister Helen Clark, noted the "fun" she had filming Marj's final scenes at parliament. The scene also included Marj meeting National Party minister Jenny Shipley, and blogger Alex Casey described the meeting of Marj, Clark, and Shipley as a "special treat" due to the 3 being the "most powerful women" in New Zealand.

McRae later went on to state that playing Marj was a highlight of her 50-year-long career, saying; "It was quite a privilege to be in that initial cast because it was a breakthrough that there was at last a New Zealand soap opera that wasn't full of Australians or Americans or English." In 2012, the character was named as one of the standout characters of the show's first 20 years. Producer – Steven Zanoski, praised Marj's return in 2012, stating; "The scenes between Rachel and Marj have proved to be the most moving stories we see over a week of moving stories." Marj's return was later named as one of the highlights of the 2012 season. In 2013, Marj's return was named as the 5th best ever character return storyline on the soap by the Shortland Street website in a collated list. The soap's longest serving star, Michael Galvin (Chris Warner) praised and admired McRae for her portrayal of Marj as she taught him to "take the work seriously, but don't take yourself too seriously". In 2016, Marj was named by a stuff.co.nz reporter as the 3rd character they most wanted to return to show.

Analyzing the role of relationships in Shortland Street, researcher Nandi Lakshmanan noted Marj and Laurie for being the only couple on screen in 1995 to not suffer relationship issues or a breakup. She noted this as a successful function of the role of women on the soap. Following the success of Marj's characterization in the original cast, the character became iconic and an archetype for later characters to come. This archetype consisted of a motherly figure who offered sage advice from behind the desk with her one liners. The character was followed by numerous other similar characters that were equally as popular, including; Moira (Geraldine Brophy), Babara (Annie Whittle) and Yvonne (Alison Quigan). The similarities were referenced on screen in 2008 when a highly drugged Guy Warner (Craig Parker) mistook Yvonne for Marj. Despite Yvonne's storylines being screened to thousands of viewers every night, Quigan still found herself mistaken for Marj by the public, reportedly being constantly reminded that she: "played Marj on Shortland Street." When Amelia Reid was cast in the role of Bella Cooper in 2010, she stated her hope to live up to the reputation of Marj on the front desk. When Jennifer Ludlam (Receptionist Leanne Miller) filmed her first scenes behind the desk, she felt it was an iconic position to hold having previously worked with McRae on stage.