Full Name Marian Salzman Website mariansalzman.com | Name Marian Salzman | |
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Born February 15 New York City, New York Alma mater Harvard Graduate School of Arts and Sciences
Brown University Occupation CEO of Havas PR North America Education Harvard Graduate School of Arts and Sciences, Brown University | ||
Marian salzman on higher education
Marian Salzman (born February 15) is an American advertising and public relations executive. She is CEO of Havas PR North America and chairs the Global Collective, the organizing collaborative of all of the PR assets of Havas. She rejoined Euro RSCG in August 2009, having previously worked for the holding company as executive vice president, chief strategic officer, from January 2001 to October 2004.
Contents
- Marian salzman on higher education
- Havas PR CEO Trendspotter Marian Salzman 2014
- Career
- Trendspotting and pop culture contributions
- Activism
- References
Havas PR CEO & Trendspotter Marian Salzman 2014
Career
Salzman’s early career was marked by the development of new research methodologies, from slumber parties for tweenagers, a project for Levi Strauss & Co. in 1991, to the creation of Cyberdialogue in 1992, to leverage instant messaging and AOL chat rooms for social research. According to Adweek magazine, she was the first advertising professional to use online focus groups.
Trendspotting and pop culture contributions
In 1998 she highlighted the power of “millennium blue,” a much-talked-about fashion and branding trend for the next few years. That same year, in an interview with Fast Company magazine, she drew attention to “experience collections,” the idea that people are placing less value on material goods and more on personal and professional experiences and skills.
Salzman is frequently associated with the word “metrosexual,” a term that was coined by British writer Mark Simpson (journalist). In 2003, as Chief Strategy Officer at Euro RSCG Worldwide, Salzman was part of the team that included the term in a marketing study. Subsequent to that study, the New York Times published a Sunday feature, “Metrosexuals Come Out,” which quoted Salzman at length, and the story then trickled into news outlets across North America.
The press both in the U.S. and the UK wrongly attributed Salzman with coining the phrase metrosexual on a number of occasions. In 2003 the UK Observer apologized for doing so, and gave credit to Simpson for the term. Today Salzman is known as the woman who popularized the term, "metrosexual."
In 2007, she talked about how “sleep is the new sex” for The Economist’s annual predictions and forecasted the prime crisis – how the drop in home values would drive consumers away from recreational shopping and toward a “less is more” mind-set.
Since 2007, she advanced the concept of “personal CPM,” a valuation that expresses one’s influence and ultimately can be put out for sale, similar to the cost per thousand (CPM) measure used by online marketers to evaluate the reach of corporate brands. She blogged about this at Forbes.com, and influential marketing blogger Charlene Li credited Salzman as the person who introduced her to the idea.
Activism
In 2015 she signed an open letter which the ONE Campaign had been collecting signatures for; the letter was addressed to Angela Merkel and Nkosazana Dlamini-Zuma, urging them to focus on women as they serve as the head of the G7 in Germany and the AU in South Africa respectively, which will start to set the priorities in development funding before a main UN summit in September 2015 that will establish new development goals for the generation.