Founded 1972 | Parent organization DAS Holdings Inc | |
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CEO Karen van Bergen (Dec 2012–) Subsidiaries Nelson Communications Group | ||
What the client wants porter novelli
Porter Novelli is a public relations firm that is part of Omnicom Group. The company has approximately 100 offices in 60 countries.
Contents
- What the client wants porter novelli
- F h porter novelli pr consulting firm of the year 2014
- History
- Notable campaigns
- References
F h porter novelli pr consulting firm of the year 2014
History
Porter Novelli was founded in Washington, D.C. in 1972 by William D. Novelli and Jack Porter, advertising executives, who worked together to market the Peace Corps. The company's first major client was the National Institutes of Health, for whom they created the National High Blood Pressure Education Program, a program that the NIH still maintains.
Porter Novelli's consumer practice area showed the most growth in 2008. Among its clients then were the Centers for Disease Control and Prevention's National Center on Birth Defects and Developmental Disabilities, Navy Federal Credit Union, FDIC, Johnson & Johnson Corporate Communications, and Blockbuster Video. The agency has had extensive "struggles" in senior management since that time. http://adage.com/article/agency-news/turmoil-porter-novelli-s-c-suite/235741/
The company created a jack + bill "popup agency," created in September 2008 and led by eight younger Porter Novelli employees (average age 26),
Notable campaigns
Porter Novelli’s projects include both the old and new USDA Food Pyramid campaigns, the anti-tobacco Truth campaign, and public awareness campaigns regarding climate change and HIV.
Porter Novelli was hired by the Indiana Economic Development Corporation, designated with the task to attract businesses to the state, to rebrand Indiana's image after backlash from the Religious Freedom Restoration Act signed into law in March 2015. The firm was fired after only three months. http://www.adweek.com/prnewser/porter-novelli-gov-mike-pence-tight-lipped-on-religious-freedom-relationship/116053
Porter Novelli provided pro bono services to fledgling fashion designers. Using Flickr, Twitter and YouTube, the company promoted the designers' work for New York's September 2008 Fashion Week.