Mantervention

Synopsis

Spencer (Nick Roux) is a heartbroken college student who can't seem to break an endless cycle of crying and masturbation, so his best friend Coke (Travis Van Winkle) decides to put him through a "mantervention" in order to help him get over his ex.

Cast

Production

Mantervention is an independent movie that was speculatively produced in 2013 by Scatena & Rosner Films. In January 2014 at the Sundance Film Festival, Vision Films picked up the sales and distribution rights for the picture.

Release

The film was initially released across the US on digital cable video-on-demand platforms including Comcast, DirecTV, Xfinity, Cox, Time Warner Cable, Charter Communications, and Mediacom. The premiere for 'Mantervention' took place at the TCL Chinese Theater, and was rumored to be hosted by social club the Regia Club based on many of the Club's known affiliates to be in attendance including but not limited to Richard Portnow, Spencer Locke, Jordan Rosner, and Josie Davis. The only U.S. domestic cable provider to not pick up 'Mantervention' was U-Verse. The movie is also available on iTunes, Amazon.com, Best Buy, Hulu, Vudu, and WalMart.

Marketing

Scatena & Rosner Films executed a unique marketing campaign targeting the college demographic, and also included a limited theatrical release in numerous college markets including University of Alabama, Florida State University, University of Florida, Georgia Institute of Technology, North Carolina State University, and Arizona State University. The campaign employed local street teams, cross-promotions with local restaurants and companies, and interviews and press exposure within the local communities. The campaign was well received in all markets, and led to positive reviews and increased viewership.

Reception

Critics and audiences alike had a good response to the film—acknowledging the film as a classic college sex comedy with heart. Unlike most comedies of this nature, Mantervention has garnered a female audience equal in numbers to the male audience. Mantervention also won the Audience Award for Best Feature Film at the 2014 Bel Air Film Festival.