Supriya Ghosh (Editor)

Madison Genesis

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UCI code
  
MGT

Discipline
  
Road

Bicycles
  
Genesis, Ridley (TT)

Bicycle
  
Ridley Bikes

Based
  
United Kingdom

Registered
  
United Kingdom

Status
  
UCI continental

Components
  
Shimano

Founded
  
2013

Madison Genesis httpscdnsoticserversnettoolsimageslivetou

Profiles

Madison genesis 2016 pre season training camp


Madison Genesis is a British-based professional road cycling team, registered at UCI Continental level and competing in domestic and European events.

Contents

Founded in 2013, the team was announced in July 2012 as a platform for developing UK road cycling talent. Then-team manager Roger Hammond stated that the team’s success would be judged on how many riders progress on to the next level of professional continental or world tour racing.

Since, Alex Peters – one of Hammond’s first signings – joined world tour Team Sky for 2016, while Scott Davies rides for the British Cycling Senior Olympic Academy.

Tom Scully progressed from Madison Genesis in 2014-15, to professional continental team Drapac in 2016 and will ride for world tour Cannondale-Drapac in 2017.

In November 2015, the team announced a partnership with Mark Cavendish. In 2016 and through the CVNDSH Scholarship programme, Cavendish would provide advice and support to help Madison Genesis riders progress to World Tour level.

A day on camp with madison genesis


Formation

Brainchild of Madison CEO Dominic Langan, Madison Genesis was born in early 2012. Langan enlisted the advice of consultant Anthony McCrossan to help set up the team. Roger Hammond was chosen as team manager when McCrossan and Madison marketing director Kellie Parsons met. They exchanged folded pieces of paper – both containing the name of their preferred choice for the role – both reading Hammond.

Team progression

Hammond was hired and ten riders were signed to compete in the 2013 season. In year one the team would finish second at the Tour Series, with wins for Ian Bibby at the London Nocturne and Dean Downing at the Beaumont Trophy. Ahead of 2014, Hammond expressed how changes in personnel would improve the squad.

“What we have tried to do is introduce more riders, add more versatility in the team with more strength in-depth so that we can rotate the core of the team within the rotation of the team. So now we can have two rotations; the core of the team and the whole of the team. Hopefully, with that we can then balance motivation, form and racing at the right time".

Another second place at the Tour Series in 2014 was supplemented with a stage win at the An Post Ras for Liam Holohan, while Alex Peters won the under-23 general classification at the same race.

In 2015 Madison Genesis enjoyed its strongest season, which culminated in winning the Pearl Izumi Tour Series – along with Erick Rowsell taking eighth in the Tour de Yorkshire. Hammond’s analysis revealed a team on the up.

"If we look at the goals we really went for – the Tour de Normandie, Tour de Yorkshire and Tour Series – then we can be really pleased. To be just three seconds off the overall win in Normandie was a really good start for us. "We then managed to be pretty competitive at the Tour de Yorkshire, and to get a top ten on GC in its first year was a really impressive result for us. "Even with bad luck in the final week of the Tour Series we’ve managed to hold on. We could have done without the bad luck but I’m really pleased to have won.”

Madison Genesis finished 2015 with a flurry, wearing the King of the Mountains jersey for three stages of the Tour of Britain, which produced a memorable battle until the final climb, where Hammond sent the entire squad to the front of the peloton, to chase the breakaway and try to regain the jersey.

In 2016, it was announced that Hammond would become a sports director at World Tour team Dimension Data - but would continue to act as a consultant to Madison Genesis. Mark Cavendish's CVNDSH Scholarship would support Madison Genesis riders with training and tactical advice.

Ex-team rider Mike Northey would transition to become Madison Genesis team manager in May 2016, after being forced to retire following the diagnosis of a heart virus earlier that year.

On the road, the team remained at the forefront of the British domestic scene, with Tom Stewart recording wins at the Lincoln GP, Velothon Wales and GP of Wales. Gruff Lewis wore the Best British Rider jersey at the Tour de Yorkshire, Tobyn Horton scored a top-ten position at RideLondon, while Erick Rowsell survived in the breakaway to finish third on stage five of the Tour of Britain.

In 2017 the team signed four new riders - Alex Paton, Johnny McEvoy, Rich Handley and Connor Swift - with Tristan Robins, Felix English and Tom Stewart departing. The team's first race of the season is the Tour de Normandie.

Bikes

In 2013 and 2014 Madison Genesis exclusively rode steel Genesis Volare bikes.

The team also had the choice of using the new carbon Genesis Zero frames for the 2014 Tour of Britain, with an updated version of the Zero launched for the team at the 2015 Tour of Britain.

Riders choose between carbon and steel bikes “dependant on the race and terrain faced.”

Continental and national championships

2013
European Track Championships (team pursuit), Andrew Tennant
2014
British U23 National Time Trial Championships, Scott Davies Irish National Criterium Championships, Peter Hawkins European Track Championships (team pursuit), Andrew Tennant European Track Championships (individual pursuit), Andrew Tennant

References

Madison Genesis Wikipedia