Founded 2014 | Broadcast area Philippines | |
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Closed December 31, 2016March 6, 2017 (recloser) Owned by Viacom International Media Networks Asia, Viva Entertainment Profiles | ||
James reid and nadine lustre on mtv pinoy
MTV Pinoy was a 24-hour music/entertainment television network owned by Viacom International Media Networks Asia (a division of Viacom International Media Networks), with a partnership with Viva Entertainment to collaborate on local productions, events, marketing and advertising sales.
Contents
- James reid and nadine lustre on mtv pinoy
- Jadine as mtv pinoy celebrity vjs for the month of march
- History
- Formation
- MTV Halo Halo
- VJs
- Programs
- References
The network started its initial broadcast last February 14, 2014. It operates from 4pm to 1am when the channel switched to MTV Asia feed.
On December 1, 2014, MTV Pinoy extended its new shows (MTV Halo-Halo Hits, MTV OK Pop, MTV Today's Top 10, MTV Idol, MTV Ko, MTV Hashtags, MTV Sing and MTV Pwesto) and it became a full broadcast using the MTV Pinoy feed. However, only live events and specials (except Nickelodeon Kids Choice Awards), and a few of its programs, still simulcast from the MTV Asia feed. J-Pop shows would no longer air on MTV Pinoy. However on January 1, 2017, it was reverted into MTV Southeast Asia feed for unknown reasons and OPM related programs are transferred to Viva Channel as the return of OPM TV. Only MTV Pinoy Pop and few of it's programs will remain for the local feed until March 2017.
Jadine as mtv pinoy celebrity vjs for the month of march
History
Prior to its relaunch, it was first known as MTV Philippines and was a corporate venture between MTV Networks Asia and Nation Broadcasting Corporation, then transferred to a new partnership with All Youth Channels, Inc. which began on March 1, 2007. Its broadcast started in May 1992, with MTV Networks Asia providing much of the broadcast content, and NBC provided the infrastructure. The network was once located at The Fort in Fort Bonifacio, Taguig City and at Silver City in Frontera Verde, Ortigas Avenue, Pasig City. The channel was closed on February 16, 2010 when Francis Lumen, the president and CEO of All Youth Channels Inc., decided not to renew the contract for the channel's broadcast extension. Its shutdown started with the music video played 11 minutes before midnight, "Video Killed the Radio Star" by The Buggles, which was the very first music video ever played at the launch of MTV in the United States on August 1, 1981. After the closure, it reverted to its original channel, MTV Southeast Asia, and MTV in the Philippines remained on hiatus.
Formation
Prior to the return of MTV to the Philippines, executive vice president and managing director of Viacom International Media Networks Asia Indra Suharjono decided to bring back MTV Philippines almost after a four-year hiatus since 2010. She stated that ever since she made channels such as Nickelodeon, Comedy Central, and specifically MTV Live available in the country, she sought to launch MTV again for the sake of young Filipino people and the importance of the Philippine music industry.
On November 5, 2013, it was announced that VIMN Asia was looking for partnership for the re-launch. Suharjono asked first to make amends for agreement to VIVA Entertainment founder, chairman and CEO Vic Del Rosario Jr., but later confirmed that VIVA would partner with MTV to collaborate on local production, on-ground events, marketing and advertising sales. After finding a new partnership in Viva Communications, the new channel made a major overhaul, and was reintroduced to the country as MTV Pinoy.
On February 14, 2014 at 04:00 P.M., MTV Pinoy started its commercial operations with its first program, MTV Halo-Halo with VJ Sam. "Dear Lonely" performed by Zia Quizon was the first music video aired on MTV Pinoy. In February 2016, MTV Pinoy's MTV Top 20 Pilipinas, hosted by VJ Aryanna, started airing every Saturday nights on TV5. This happened after the appointment of Viva's CEO Vic Del Rosario's as the network's chief entertainment strategist and followed by Viva takes over the dissolved TV5's main Entertainment department, However, on September 2016, MTV Top 20 Pilipinas on TV5 was cancelled as former Gilas Pilipinas and PBA head coach, Vicente "Chot" Reyes takes over as President and CEO of TV5 and while MTV Top 20 Pilipinas will remained aired on MTV Pinoy.
MTV Pinoy has extended its coverage to over 1.22 million Filipino households all over the country since its initial broadcast.
MTV Halo-Halo
MTV Halo-Halo was a Filipino music video television program owned by MTV Pinoy. The show, which played OPM (Original Pilipino Music) and international music, was launched on 14 February 2014 jointly with MTV Pinoy.
On December 1, 2014 as part of the all-new MTV Pinoy line-up, they also launched a spin-off called "MTV Halo-Halo Hits" which played hit songs continuously with no VJ's.
On December 31, 2016 this program shut down. MTV Pinoy reverted to the MTV Southeast Asia feed. On January 1, 2017 MTV Pinoy Pop and some of program are airing in Pinoy feed until March 6, 2017.
VJs
The new VJs have been introduced in this new MTV format. All of them are talents of Viva.