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MOOV (moov.hk) is Hong Kong's first and largest multi-platform digital music service brand under PCCW Limited (SEHK: 0008). Since its inception in 2006, MOOV has been a leader in the Hong Kong market. As a part of PCCW's unique quadruple-play advantage, MOOV brings its authentic music library to its subscribers via broadband Internet, mobile communications, fixed network and now TV, Hong Kong's largest pay TV network.
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Overview
MOOV is a Hong Kong’s first paid digital music service brand.
Providing both PC and app version (iOS and Android application), users can enjoy the music content, including songs, concerts, MV and music shows under a monthly fee. Music content are delivered by streaming，users can download the standard (128kbit/s) version, Ultra version (320kbit/s) or Hi-Fi Lossless version for live or download and free from district boundaries.
MOOV music services are also available on TV and ‘eye’ fixed line network – sharing of MOOV content such as concerts and MV content through nowTV.
Trademark & Logo
MOOV first generation logo was used in 2006 till 2014.
MOOV new logo was launched in 2014. The doggy is MOOV’s official music ambassador.
MOOV LIVE Digital Live series
MOOV Live is an exclusive HD live series offers for users to enjoy via broadband, mobile, TV & fixed network,platform. MOOV Live features different line-ups every year over 50 artists have collaborated, and this acclaimed digital live concert services is renowned for its intimate music sharing between artist and fans. Exclusive on MOOV only.
References
PATENT
「LyricSnap!®」is the latest patent technology developed by MOOV in 2014, Users can create an image that expresses their current emotions by capturing the lyrics and sharing it on social media platforms, including Facebook, WeChat, WhatsApp, Weibo, Instagram, etc.
About MOOV on China
Since June 2013, PCCW Media Limited (PCCW) collaborates with Southern Media Corporation, China Telecom Guangdong Branch and Best TV to launch MOOV on Guangdong’s IPTV platform since June 2013.
Owned by the Southern Media Corporation, Guangdong South New Media Inc. has obtained the exclusive authorization from PCCW to run MOOV music service on its IPTV platform in Guangdong, offering high-quality online paid music content. While Guangdong South New Media Inc. is responsible for music content integration and channel operation and promotion, PCCW will handle brand licensing and content provisioning of MOOV. Meanwhile, Guangdong Telecom provides product integration and telecommunications promotion channels, with Best TV providing technical support services to all the video content. Through the resources pulled in by each of the four parties in this cooperation, a brand new home music entertainment experience featuring original legal digital music titles is created for fans. After the launch of「摩音符MOOV」, GD IPTV users can pay for the services at home directly, by monthly fee or purchase by song. Users can also enjoy the superb quality of High definition concerts and MVs.