Rahul Sharma (Editor)

MGM Parade

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Opening theme
  
"That's Entertainment"

Original language(s)
  
English

First episode date
  
14 September 1955

Genre
  
Documentary film

Production company
  
MGM Television

6.3/10
IMDb

Country of origin
  
United States

No. of seasons
  
1

Final episode date
  
2 May 1956

Language
  
English

MGM Parade wwwgstaticcomtvthumbtvbanners260170p260170

Starring
  
George Murphy (1955-56) Walter Pidgeon (1956)

Theme music composer
  
Arthur Schwartz Howard Dietz

Similar
  
The 20th Century Fox Hour, This Is How I Made It, E! True Hollywood Story, Season 25: Oprah Behind T, Independent Lens

Lucille ball and desi arnaz behind the scenes segment of the mgm parade tv series


MGM Parade is a documentary television series produced by Metro-Goldwyn-Mayer and broadcast by the ABC network during the 1955-56 season on Wednesdays at 8:30pm (E.S.T.), under the alternate sponsorship of American Tobacco (Pall Mall), and General Foods (Instant Maxwell House).

Contents

The 30 minute The MGM Parade, one of MGM's first TV programs, was produced by MGM's trailer department as one of the compilation and promotional shows that imitated Disneyland.

Disney hollywood studios cars and stars mgm parade may 2004


Background

Metro-Goldwyn-Mayer first used television for promotional purposes having a tie in with The Ed Sullivan Show (on CBS) in the early 1950s. The Sullivan Show, however, switched to 20th Century Fox in the mid-1950's, so MGM attempted to have a promotional agreement with NBC, but could not come to terms on the specifics. Instead, MGM's trailer department produced what became MGM's first television series, which was called the MGM Parade. Within three years after its cancellation though, the company then launched what became MGM Television.

History

MGM Parade premiered on ABC in the fall 1955. Hosted by George Murphy (September 14, 1955- March 7, 1956), Walter Pidgeon (March 14- May 2, 1956) and other MGM stars, the series went into the MGM vaults to offer segments extracted from such past productions as Good News (1947) and The Pirate (1948); in December, a condensed edition of the 1938 version of A Christmas Carol was presented for the first time on television. Exploring the inner workings of the MGM studios, it featured interviews with prominent MGM actresses and actors to promote current and upcoming releases. The program also presented edited "selected short subjects" from the studio's library (Carey Wilson's Miniatures, John Nesbitt's Passing Parade, Pete Smith's Specialties, Tex Avery's cartoons, Robert Benchley, etcetera).

After Walter Pidgeon became the host, the format was slightly altered to include edited multi-part versions of "classic" MGM feature films, including Captains Courageous and The Pirate, as well as a biography of Greta Garbo.

An example of its use as a promotional tool can be seen in the 2008 DVD release of the 1955 musical film Kismet, which includes two episodes of MGM Parade in which actors from the film are interviewed, along with excerpts from the film plus behind-the-scenes footage.

Episodes of the series sporadically air between features on the Turner Classic Movies network in the US.

References

MGM Parade Wikipedia