Genres R&BUK garage Website www.officialmo.com | Years active 2012–present | |
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Labels OperatorPolydorInterscope Associated acts Mini VivaDuchessJess GlynneKent Jones | ||
M.O are an English female trio consisting of members Annie Ashcroft, Frankee Connolly and Nadine Samuels. The girl band was formed in 2012 by the members themselves, after their previous groups Mini Viva and Duchess had disbanded. Starting out on independent label Operator Records, they have been signed to Polydor Records since early 2016.
Career
Frankee Connolly was a part of Mini Viva until the duo's split in 2010, where as Nadine Samules and Annie Ashcroft were both members of the girl band Duchess until 2012. M.O was formed in late 2012, after Connolly had met Samuels and Ashcroft at music industry events. M.O stands for Modus Operandi. which is a latin term for "a particular way to do something" M.O's initial aim was to bring old school 90s music back, naming old school TLC, J.Lo, Aaliyah and, All Saints as an inspiration amongst others.
M.O made their debut as a band with a remix of Brandy and Monica's "The Boy Is Mine" on the YouTube channel SB.TV in 2012. At this point they received positive feedback from the music industry and were championed by the likes of Ed Sheeran. They followed up their debut on YouTube with their first promotional single "Wait Your Turn", which was followed by other releases in 2013, including "Ain’t Got Time" and "Hot".
In early 2014, M.O announced that the Jess Glynne-penned track "For a Minute" would be released as their official debut single. It was released in April 2014 and entered the UK Indie Charts at number 6. In May, the group joined Little Mix as the main support act on their sold out Salute Tour, and performed at numerous festivals in the UK, including Wireless festival. In August, they released their garage-influenced second single "Dance on My Own", which entered the UK Sales Chart at number 49. Also in 2014, the group was nominated for a MOBO Award in the Best Newcomer category.
In 2015, the single "Preach", which was co-written by Starsmith and Joel Compass, was released. The same year, they signed a record deal with Polydor Records and released the promotional single "Love the Most", a collaboration with The HeavyTrackerz. In 2016, M.O released the extended plays Good Friends and Who Do You Think Of?, the latter of which spawned a single of the same name. "Who Do You Think Of?" reached the top twenty of the UK Singles Chart, becoming their highest-charting single yet. In July, it was announced that the band has since a US deal with Interscope Records.