Founded 2003 | Website www.lumengroup.com | |
Type LLC (Limited Liability Company) Industry Branding, design, advertising Headquarters Milano, Italy and London, United Kingdom Key people Pietro Rovatti, Drew Smith | ||
Lumen is a Milan-based multi-disciplined creative and design consulting agency, founded by Pietro Rovatti and Drew Smith in 2003.
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History
Lumen was founded in 2003 by the Canadian-born Drew Charles Smith, a consumer branding and packaging specialist, and the Italian Pietro Rovatti, a corporate identity and branding specialist. Previously, Smith had been Creative Director at Carré Noir, Robilant & Associati and, eventually, at FutureBrand Gio Rossi Associati, while Rovatti was Senior Art Director at Sudler&Hennessey and later Creative Director at FutureBrand Giò Rossi Associati.
Corporate structure
Lumen's approach is called branding innovation and, according to its founders, this is what made the agency quickly growing internationally, by opening a branch office in London (UK) in 2006 and establishing strategic partnerships in the same year with Mildberry, the first branding network in Russia, and in 2011 with 1.618, a Hong Kong-based branding agency. As of July 2011, the agency has 50 employees of 18 different nationalities.
Lumen offers a wide range of services for corporate ad private clients, as brand strategy, packaging design, corporate & brand identity, brand management, retail design, environmental design, interactive media, point of sale and merchandise design.
Clients
Lumen current and past clients are worldwide-known firms from multiple sectors, like Ferrero, AC Milan, Campari, Diageo. Autogrill, Bonduelle, Zuegg, Unilever, Club Med, Illy, Parmalat, Gancia, Sky, Bticino, Barclays, Kellogg's, Heinz, Henkel, Festina and Rolex.
Awards
Some Lumen's works have been awarded due to their style and the use of innovative materials. The project realized for the rum Zacapa Centenario Etiqueta Negra has been focused on the "emotional involvement of the material used in the packaging" (in this case, palm fibers reproducing the motif of the south-American petate on the pack): a reason that prompted the Material Connexion research institute to show the product at the "Materiali innovativi e imprese 2009" exhibition, organized under the patronage of the Chamber of Commerce of Milan at the design museum Triennale di Milano.
A list of the most recent notable honours the agency received: