Loving U

Background

In June 11, Starship Entertainment announced that the group will be releasing a summer special album by the end of June. In June 16, it was stated that the group was spotted in Hawaii recording a music video. In June 28, the extended play and music video were released simultaneously.

Composition

The extended play is composed of seven tracks: two new songs and five remixes of the group's previously title tracks. "Loving U" and "Holiday" were both written and produced by Duble Sidekick. "Loving U" is the lead song, which makes attractions by the strong beats and fresh lyrics. "Holiday" is the second single of the album. It is close to electronic synthpop. The songs "Push Push" and "So Cool" were remixed by DJ Robato. "Alone" and "Ma Boy" were remixed by Smells. "How Dare You" was remixed by Demicat.

Music video

A teaser of the music video for "Loving U" was released on June 25, on Starship Entertainment's YouTube account. The full music video was released on June 28, along with the EP, simultaneously. It was also revealed that the music video costed about 200 million won ($169,000 USD) and was recorded in Hawaii.

Promotions

The first performance of the song "Loving U" was on the 2012 Mnet 20's Choice Awards, realized on June 28, 2012. The TV promotions started in June 29, on KBS' Music Bank. The song will be also promoted on the shows Music Core, Inkigayo and M! Countdown with some performances having an intro mash-up of the albums remixes for "Alone", "How Dare You" and "So Cool". The group released on July 24 the second single "Holiday".