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The Love Ride is a charity motorcycle ride held annually in Southern California and in Switzerland. Its organizers bill it as "The Largest One-Day Motorcycle Fund-Raising Event in the World".
Harley-Davidson of Glendale, CA
The Love Ride was founded by Oliver Shokouh, the owner of a Harley-Davidson dealership in Glendale, California. Jay Leno has served as Grand Marshal every year since 1985. Other celebrity participants have included Lorenzo Lamas and Larry Hagman, Robert Patrick, and musicians Lynyrd Skynyrd. The original ride in 1984 raised $1,500. In 2004, the ride raised over 1 million dollars.
References
Love Ride Wikipedia(Text) CC BY-SA