Louise Pentland

Early life

Pentland grew up in Northampton. When she was seven years old, her mother died of metastatic breast cancer. Louise posted a video in October 2015, titled "My Pink Hair Story", in which she goes into detail about her mother's death. Her father later remarried and Louise suffered mental and physical abuse from her step-mother. While at school at Northampton High School, Louise experienced bullying. In 2003, Pentland moved to Liverpool to study Psychology and Biology; she attended Liverpool John Moores University and graduated with honours in 2006.

Career

Pentland was working in a number of office roles when she began writing a craft and interior DIY blog named "Sprinkle of Glitter". As of March 2015 the lifestyle, fashion and beauty blog had over 159,000 followers.

Pentland began her YouTube channel, also named "Sprinkle of Glitter", in January 2010. At first the channel covered beauty, fashion and lifestyle, as well as her pregnancy; it has since expanded to include motivational and advice videos. In August 2012, Pentland began a second channel named "Sprinkle of Chatter", where she uploads lifestyle vlogs. Pentland has broadcast many collaborations on her channel with other YouTubers, including: Zoe Sugg, Joe Sugg, Alfie Deyes, Louis Cole, Tanya Burr, Tyler Oakley, Troye Sivan, Grace Helbig, Phil Lester, Dan Howell, Caspar Lee, Jim Chapman and others.

As of August 2016 Pentland's main YouTube channel has over 2.5 million subscribers and over 150 million video views; her second channel "Sprinkle of Chatter" has over 1 million subscribers and over 85 million views. Pentland is influential in social media, with over 1 million followers on Twitter and Instagram.

Pentland has identified as a feminist and interviewed Labour Party leader Ed Miliband during the 2015 United Kingdom general election.

In 2014 she began Q&A sessions with her viewers at YouTube conventions named Glitter Time. On 2 November 2014 she performed a pilot of her LouiseLIVE stage show in Northampton, her home town, and went on to take it on tour around the UK.

On 1 September 2016 she announced in the blog post Why I'm 'Quitting' My Youtube Channel and the video Finishing with Sprinkle of Glitter that she will be quitting her YouTube channel as it is now, and change to something more 'adult', as she feels she has grown up a lot since the start of her channel, and it's time for something new and something she feels is more 'Louise Pentland', instead of 'SprinkleofGlitter'.

Published works

Life with a Sprinkle of Glitter was published in July 2015 by Simon & Schuster. The following month Pentland published Sprinkle of Glitter 2016 Diary: Have the Best Year of Your Life! through Faber and Faber.

Bonnier Zaffre acquired rights to two novels in 2016. The first, Wilde Like Me, was published in June 2017.

Personal life

Pentland married Matt Watson, a teacher, on 4 September 2010; their daughter Darcy Jane Watson was born in 2011. Pentland and Watson separated in mid-2014, but both stated in 2015 that they remained on good terms.

Pentland stated in a vlog on 14 April 2016 that she was in a relationship with an unnamed man; two months later on 11 June she made another vlog revealing that they had split.

In a main channel video on 14 October 2016, she announced that she was in a new relationship with a 40-year-old man named Liam. On 14 June 2017, she announced that they were expecting their first child together, and on 2 August she announced that the baby is female in a video titled "It's A.......Gender Reveal!". After receiving negative comments, the following week she apologised to anyone who was offended by the video and talked about her views on gender and sex, in a video titled "So Much To Tell You | 19 weeks".