Alfie Deyes

Career

Deyes started his PointlessBlog YouTube channel in 2009. As of May 2016, the channel has over 5.5 million subscribers and over 468 million views on YouTube. His vlogging channel has 3.9 million subscribers and over 757 million views, his gaming channel has 1.9 million subscribers and over 205 million views. He also has a following of 3.2 million followers on Twitter and 4 million followers on Instagram. He was named by Yahoo! News as one of "12 Web-savvy entrepreneurs to watch" in December 2013, and was featured on the cover of the January 2014 edition of Company magazine for the "Generation YouTube" feature.

Deyes has collaborated with a number of other YouTubers; including Tanya Burr, Louis Cole, Louise Pentland, Grace Helbig, Tyler Oakley, Troye Sivan, Miranda Sings, Joe Sugg, Zoe Sugg and Jim Chapman. He also created a couple of videos with Ariana Grande for the You Generation network on YouTube. He currently stars, along with a number of other YouTubers, in the Style Haul series The Crew, described by teen website Sugarscape.com as "the male version of Loose Women, but a bit less pervy".

In 2013, Deyes was a member of the "Guinness World Records OMG!" channel (GWRomg) and held a number of world records, including "Most bangles put on in 30 seconds by a team of two", along with YouTubers Marcus Butler and 'Laurbubble' (which they still hold); and "Most party poppers popped in 30 seconds" with a count of 29, beating the previously set record by 1 (he subsequently lost this to Ashrita Furman in October 2013), and filling the most pancakes in one minute, with chocoate sauce and bananas, which was 7.

Deyes was included in the 2015 Debrett's 500, listing the most influential people in Britain, under the New Media category.

The Pointless Books

Deyes signed a book deal with Blink Publishing in 2014, with his debut book The Pointless Book due for release in September of the same year. The book is part journal, part activity book and includes a free downloadable app and social media integration. It has been unfavourably compared to Keri Smith's Wreck This Journal, which contained some similar ideas. Rhik Samadder, for The Guardian, stated "It's a bit like the activity sheets given to children in museums and on planes to keep them quiet. Most of the pages are largely blank, containing instructions to "Draw a selfie" or "Fill this page in with whatever you want!", and found that while "It may not be Moby Dick", he stated that "the Pointless Book is a canny piece of merchandising."

A sequel to The Pointless Book, The Pointless Book 2, was released on 26 March 2015 and features similar content. It became the second best selling non-fiction book in its first week of release. In 2017, Deyes announced a third and final book in the series titled The Pointless Book 3. It is set for release on 13 July 2017.

Music

Deyes was featured on the 2014 single "Do They Know It's Christmas?" as part of the Band Aid 30 charity supergroup, raising money for the Ebola virus epidemic in West Africa.

Deyes was part of the 'YouTube Boyband' that raised money for Comic Relief and was featured in The Guardian.

Radio

In November 2014, Deyes appeared on The Radio 1 Breakfast Show with Nick Grimshaw alongside fellow vlogger Marcus Butler.

Television

Alongside fellow YouTubers Joe Sugg and Marcus Butler, Alfie starred in an episode of the British television show Release the Hounds. Their episode aired on 2 March 2017.

Personal life

Deyes was educated at Varndean School in Brighton. He has been in a relationship with fellow YouTube star Zoella since 2014.