Type of site Social Commerce Headquarters United States Founder(s) Kathy Savitt Founded 2009 Parent organization LightInTheBox Holding Co | Area served Worldwide Website Lockerz.com Users 19 million | |
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Lockerz.com was an international social commerce website based in Seattle, Washington. The site claimed 19 million members as of July 2011 in 195 different countries.
Contents
- Lockerz com win free gifts invite only website hq
- History
- 2010
- 2011
- 2012
- Lockerz Advisory Board
- Funding
- Controversy
- References
Lockerz operated primarily on the basis of accumulating and spending Lockerz points, also called PTZ. Members acquired PTZ for logging into the site, watching short videos, referring friends, answering daily questions and polls, or purchasing items from Lockerz, among other activities. PTZ could be used for discounts on clothing, electronics, fashion accessories and other products in the Lockerz SHOP.
The website also featured an original Web series called The Homes, starring Chelsea Kane.
Lockerz was targeted at men and women ages 13–30, sometimes called Generation Y. About 20 members served on the Lockerz advisory board, or "LAB," which tests features before they are released to the general public.
The Lockerz website shut down during the summer of 2014 and would up until 2016 redirect to Ador's website.
Lockerz com win free gifts invite only website hq
History
Lockerz was founded in 2009 by Kathy Savitt, who was CEO from startup until August 2012. Savitt was Chairman of the Board of Lockerz, a role she planned to retain while working full-time as the Chief Marketing Officer (CMO) of Yahoo!.
Content was initially aimed at "Generation Y"—men and women aged 13–30—primarily relying on word-of-mouth and social media to attract members. Membership of the site grew quickly because of the redeemable prizes, from an estimated 50 users shortly after startup to roughly 16 million less than twelve months later.
2010
2011
2012
Lockerz Advisory Board
The Lockerz Advisory Board, LAB for short, was created by Lockerz a few months after the launch of the test splash site. The LAB's first term consisted of an exclusive group of less than 300 members from all around the world. They are, "a select group of Lockerz members from around the world chosen for their creativity, smarts, and dedication to the Lockerz community. This in–the–know team provides support to our membership and tests new site features before they are officially released." On December 4, 2010; the second term of LAB began. LAB 2.0 consisted of approximately 50 members which were broken up into 4 teams: Builders, Connectors, Influencers, and Curators. The third term of LAB began on July 3, 2011 with a group of 20 members.
Funding
Lockerz was funded by Kleiner Perkins Caufield & Byers (KPCB), the Silicon Valley venture capital firm, and online media conglomerate Liberty Media. In August 2011, Lockerz also received funding from Live Nation. In October 2012, Lockerz has raised a total of more than $75 Million USD in venture funding.
Controversy
It has been widely thought that Lockerz is an example of a Matrix scheme., but has never and could never be proven.
Complaints have been made regarding Lockerz' use of "waves", the way it decides who can claim the rewards for which they redeem their points. Many users have alleged that all items on Lockerz can "sell out" within a matter of minutes, which implies that Lockerz has only a very limited supply of any redeemable items at the best of times, despite having "over 18+ million users in 195 different countries." On August 1, 2011; Lockerz announced that the "Redemption" system would be discontinued. A new pilot coupons program was launched at the same time which enabled members to use their points (PTZ) for discounts in restaurants, stores, and entertainment.