Type Private Products Automobiles Headquarters Sofia Founded 2008 | Industry Automotive Website greatwall.bg/en Founder Grisha Ganchev | |
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Area served Bulgaria, Macedonia, Italy, Romania, Serbia Key people Iliya Terziev (Director) | ||
Litex motors assembly plant for great wall motor vehicles
Litex Motors is an automobile manufacturing company based in Sofia, Bulgaria and the official partner of Great Wall Motors in Bulgaria. It assembles vehicles of the Chinese manufacturer at the jointly-developed facility located in Lovech, Bulgaria.
Contents
Products and marketing
It began manufacturing the Voleex C10 hatchback from knock-down kits in February 2012, in the first half of 2013, the Steed 5 was added to the line-up, and in November 2013, the Hover H6.
On the Bulgarian market, the company has sold the Voleex C10, Steed 5 and Hover H5 models, and from 2013, the Voleex C30, Voleex C20R and the Hover H6.
The company has over 12 representative offices throughout Bulgaria, and in November 2012 it opened its first dealership outside the country, in FYROM.
After one year of manufacturing, the factory assembled over 1,000 units of the Voleex C10. In December 2013, the company performed its first regular export to Europe, a first batch of cars being sent to Italy. In August 2014, the company started exports to Romania, as a first step towards expanding its presence into Eastern Europe, and in January 2015, it opened a showroom in Serbia.
As of January 2015, the company had a production output of 5,000 vehicles per year (the Hover H6 and the Steed 5 models) and was planning to reach to 8,000 vehicles within a year. By mid-2016, the company had a total of 14 dealerships in 12 Bulgarian cities, three of them in the capital Sofia.