Type Subsidiary Products Liquor Headquarters Hawthorn East | Industry Retail Website www.liquorland.com.au Parent organizations Wesfarmers, Coles Group | |
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Key people Greg Davis, Director, Coles Liquor | ||
Customer service coles liquorland westmead
Not to be confused with LiquorLand liquor chain in New Zealand
Contents
Liquorland is an Australian liquor chain, a part of the Coles division and owned by Wesfarmers. Coles Supermarkets established interests with its expansion into liquor in 1981, with the acquisition of Liquorland and Vintage Cellars.November 2007 Wesfarmers acquired the Coles Group, as a result the Coles division was formed. Liquorland is now one of three brands within Wesfarmers' Coles division, along with fine-wine focussed Vintage Cellars and the larger discount format 1st Choice Liquor. The Liquorland chain comprises 686 stores as at April 2016.
Most Liquorland outlets are adjacent to or within Coles Supermarkets, except in Queensland, where legislation disallows this practice. In order to maintain a presence, Liquorland operates the Spirit Hotel chain in Queensland, comprising 89 hotels as of April 2016.
Sub-brands
Steamrail Brewing Company
In January 2013 Coles released a range of beers under the brand Steamrail Brewing Company. The beers, 'Ghost of Eyre' Pale ale, 'Gold Digger' Golden Ale and 'Lucky Amber' Amber Ale, were stocked in First Choice Liquor and Liquorland outlets. All the bottles bear the company name, Steamrail Brewing, and the address of the Coles Supermarkets' headquarters - 800 Toorak Road, East Victoria. Intellectual Property Australia records show that the application for the Steamrail trademark was lodged October 2013 and that the owner of the trademark is registered as Liquorland. The Steamrail Brewing Company range is brewed at the Asahi plant in Laverton, Victoria.
Liqourland exclusive beer brands also include HAMMER 'N' TONGS, 3 Pub Circus and Lorry Boys.