Lion (Australasian company)

History

The original forerunner of the company was Brown Campbell & Co, the company of Logan Campbell and William Brown who established the Hobson Bridge Brewery in Auckland in 1840. By 1897 it was the largest brewery in the North Island if not the country. In May 1897 Brown Campbell & Co amalgamated with Louis Ehrenfried's Albert Brewery, which he had bought in 1878, to form Campbell and Ehrenfried. The new company was managed by Arthur Myers, Ehrenfried's nephew. In 1914 Campbell and Ehrenfried merged with the Great Northern Brewery, which owned the Lion brand. In 1923 ten breweries amalgamated to form New Zealand Breweries. Campbell and Ehrenfried merged its breweries into New Zealand Breweries but remained a separate company. Douglas Myers, grandson of Arthur Myers, became CEO of Campbell and Ehrenfried in 1965.

The northern division of New Zealand Breweries adopted the name Lion Breweries in 1977. Campbell and Ehrenfried bought 19.9 per cent of Lion Breweries in 1981. By the late 1980s, New Zealand Breweries had developed into one of New Zealand's largest companies. In 1988 Lion Breweries took over LD Nathan & Co, New Zealand's largest retailer, which at the time owned Woolworths NZ, to form Lion Nathan. The same year, Woolworths' general merchandise division was rebranded DEKA, with ownership transferred to the Farmers Trading Company in 1992. In 1990 it became an Australasian business when it established a major presence in Australia by securing management control of Bond Corporation’s brewing assets, including the Tooheys Brewery in Sydney and Castlemaine Perkins in Brisbane. In 1998 Douglas Myers sold most of his 16 percent share in Lion Nathan to Kirin Brewery Company of Japan.

In 2005, Lion Nathan made a takeover bid for the independent South Australian Coopers Brewery. The takeover was strongly opposed by Coopers' management, and was rejected at an Extraordinary General Meeting when 93.4% of the shareholders voted in favour of permanently removing the "3rd tier purchasing rights" of Lion Nathan, effectively preventing any current or future takeover bid.

By 2009, the company was 46% owned by Kirin with the difference made up by Australian and New Zealand share funds. In September 2009, shareholders voted in favour of a complete takeover by Kirin Holdings.

In June 2013, the company launched the Tap King draught beer product that is sold with a CO₂ gas chamber so that consumers can drink draught beer at home. Lionel Richie appeared in a television commercial to promote the device and reportedly received A$$1.5 million to appear in the promotional campaign. The introduction of the Tap King caused controversy, due to the perceived impact upon alcohol venues. Concerns were raised in regard to lower patronage rates for venues due to a greater incentive for consumers to drink beer in home environments.

Breweries

The company owns a number of breweries and contract bottling plants in Australia and New Zealand.

South Island:

North Island:

Castlemaine Perkins Brewery

Located in Brisbane. Castlemaine's signature beer, XXXX Bitter, was introduced in 1924. The XXXX had been used for a sparkling ale since 1878.

South Australian Brewing Company

The South Australian Brewing Company was founded in 1859. There were two breweries, one in the West End of the Adelaide city centre (producing "West End" beers), and the other at Thebarton on the banks of the River Torrens north-west of the city centre (producing "Southwark" beers - pronounced Su-thik). The West End brewery was closed between the wars, and the operations consolidated with the Southwark brewery operations at the Thebarton site.

According to legend, the black and red colours of the SA Brewing Company came about after the West Adelaide Football Club (whose colours are black and red) defeated Port Adelaide in the 1909 South Australian National Football League (SANFL) Australian rules football Grand Final. The legend states that, had West Adelaide not won the match, the brewery's colours would have become the black and white of Port Adelaide.

West End Draught remains the largest selling beer in South Australia. West End Draught is a currently a 4.5% abv pale lager, first brewed in 1859. The brand is actively involved with the SANFL, was the original sponsor of the "Showdown" in the Australian Football League and is one of the sponsors of the "Slowdown" charity football match. The tradition of painting the Thebarton brewery chimney with the team colours of the SANFL premiership finalists began in 1954.

Other beers brewed under the West End brand are West End Export, West End Gold and West End Light.

Prior to the acquisition of the brewing assets by Lion Nathan in 1993, SA Brewing split its brewing assets into "SA Brewing Holdings", and its diversified operations were formed into a new listed company named Southcorp. One of Southcorp's major assets was "Southcorp Wines", (acquired from the Adelaide Steamship Company in 1990), and subsequently acquired by Lion main Australian rival, the Foster's Group.

J. Boag & Son

Beers no longer in production

Castlemaine XXXX

Emu Brewery

Hahn

James Squire

James Squire is produced by the Malt Shovel Brewery in Sydney and now that its volume is larger that what can be produced at that brewery, some of the James Squires beers are produced at various locations around Australia under the guidance of the head brewer at the Malt Shovel Brewery. The beer is named after the convict brewer James Squire, who grew Australia's first hops and created Australia's first commercial brewery.

The brewery has won various awards including: Champion Australasian Brewery, 2000 and 2003 (Australian International Beer Awards), and Best Bohemian-Style Pilsener, 2008 (World Beer Cup).

Regular Brews

As of September 2011, the Malt Shovel Brewery manages a range of brews under the James Squire brand:

Ciders

Orchard Crush Apple and Pear Ciders

Speciality Brews

Occasionally, the brewery creates seasonal speciality brews which are typically sold as limited-release products, produced in much smaller quantities than the regular brews.

Little Creatures

White Rabbit

Cider

Southwark

Swan Brewery

Tooheys

West End

Other brands

Speight’s

Despite their descriptions, all Speight's beers are lagers.

Lion

Steinlager

Mac’s Craft Beers (McCashins Brewery)

Limited and seasonal release beers:

Mac's also produce home brewing kits to make:

Canterbury Draught

Canterbury Draught is a 4% abv pale lager. When it was first brewed in 1854 it was called Ward's Beer after the brewer James Hamilton Ward. It was rebranded as Canterbury Draught in 1990, but the Ward's Beer name has been retained on the label.

The Canterbury Draught brand is associated with the Canterbury Cricket Association and the Canterbury Cup horse race through advertising sponsorship by Lion.

Other brands

Brewed under licence

Imported under licence

Wines

In 2001 the Lion Nathan Wine group purchased a controlling interest in Australian wine companies Petaluma and Banksia, adding New Zealand wine company Wither Hills in 2002.

The company also has distribution arrangements with some wine brands through Fine Wine Partners in Australia and Distinguished Beverages in New Zealand.

Lion-owned wine brands include:

Spirits

Milk products

Lion has the following brands under its Dairy & Drinks division:

Capitol Chilled Foods

Lion also has a controlling interest in Capitol Chilled Foods (Australia) Pty Ltd, which is the Australian Capital Territory's sole dairy manufacturer. Bega Cheese Ltd owns a 25% stake. The company has the following brands:

Non-alcoholic beverages and water ices

Lion has the following brands under its Dairy & Drinks division: