Samiksha Jaiswal (Editor)

Liberté Inc.

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Type
  
Subsidiary

Revenue
  
C$ 175 million (2009)

Founder
  
Kaporovksy family

Parent organization
  
General Mills

Industry
  
Dairy products

Number of employees
  
664 (2012)

Founded
  
1936

Liberté Inc. libertesednovecaimagesliberteenjpg

Headquarters
  
Saint-Hubert, Longueuil, Quebec, Canada

Products
  
Yogurt, milk, cream, kefir, cottage cheese, cream cheese, tofu

Profiles

Liberté Inc. is a Canadian manufacturer and distributor of all-natural, organic, and specialty dairy and deli foods. It is based in the Saint-Hubert borough of Longueuil, Quebec.

Contents

Liberté distributes its products to many smaller independent stores, but its main customers are large grocery stores.

History

The current Liberté Inc. is a combination of three previously separate companies: Western Creamery, Liberté Brand Products, and the dairy division of Tournevent. These companies were combined under the name of Liberté Natural Foods on July 1, 2006, to better reflect the company's goal of bringing fresh food to customers. Although all three companies now share a common name, the products are still distributed under their respective brand names. Besides these brands Liberté also distributes products for several other manufacturers.

At the end of 2010, Pineridge Group sold Liberté Natural Foods to the multinational yogurt producer Yoplait. In 2011, controlling interest of Yoplait was sold to General Mills. Liberté Natural Foods was subsequently renamed Liberté Inc.

Liberté brand products

Liberté originally entered the market in 1936 as a manufacturer of cream cheese and cottage cheese centred in Montreal, Quebec. In 1964, Liberté expanded its operations and moved its operations to Brossard, Quebec, where they started to manufacture yogurt in addition to their original cheese products. Since then they have added another production line in Saint-Hyacinthe where they are able to produce a wider variety of products.

Western Creamery

Western Creamery has been providing customers with cultured dairy products for over 60 years. The company consists of two locations: a manufacturing facility in Toronto, Ontario, and a distribution centre in Brampton, Ontario. Western Creamery manufactures a variety of natural yogurts, cream cheese spreads, pressed cottage cheeses, and sour creams. All Western Creamery products are made from all-natural ingredients and are certified kosher.

Tournevent

Laiterie Tournevent specializes in the production of milk, butter, and cheese that is manufactured from goat milk and its products are distributed all across Canada. In 1990, the production facility was expanded and modernized to allow Tournevent to develop several new products, and in 1992, the company introduced a home delivery service called "Tournevent Express".

Leadership

Ben Pearman – Managing Director

References

Liberté Inc. Wikipedia