Industry Advertising Founded 1998 | Website latinworks.com | |
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Key people Manny Flores, Alejandro Ruelas, Christy Kranik, Gabriel Garcia Profiles |
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Founded in 1998 by CEO, Manny Flores and CMO, Alejandro Ruelas, LatinWorks is a Hispanic advertising agency headquartered in Austin, Texas. LatinWorks EVP and General Manager, Christy Kranik, leads the day-to-day operations of the business, along with the support of Executive Creative Director, Gabriel Garcia. LatinWorks is a certified minority enterprise and member of the Omnicom Global Network.
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Under the creative leadership of Sergio Alcocer (1998-2015), LatinWorks was a nine-time Cannes Lions winner, a three-time Ad Age Multicultural Agency of the Year, in 2010, 2011 and 2012 and was featured twice on Ad Age’s Agency A-List before it was dropped from the list after Mr. Alcocer's departure in 2015.
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Agency culture
LatinWorks has 80 employees representing a few countries and regions from around the world, including Argentina, Mexico, Puerto Rico, Cuba, Dominican Republic, Singapore, and the United States.