Name Lance Sterling | ||
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SPIES IN DISGUISE | OFFICIAL HD TRAILER #1 | 2019
Lance Sterling is an American businessman and owner of The Canyon Agoura Hills and The Rose in Pasadena. He also assists with booking at the Libbey Bowl in Ojai and runs the Saban Theatre concert venue in Beverly Hills, California. Sterling is currently in the process of opening another Canyon in the city of Santa Clarita, CA . Rock, country, jazz and comedy heroes of the baby-boomer generation frequent his venues, as well as ‘80s one-hit wonders and the occasional punk show with a mosh pit of young people Sterling’s venues also host a wide range of private events such as bar mitsvahs, corporate parties, and weddings.
Contents
- SPIES IN DISGUISE OFFICIAL HD TRAILER 1 2019
- Spies in Disguise Official Trailer HD Blue Sky Studios
- Early Life
- Sterling Venue Ventures
- Personal Life
- References
Some 2.5 million people have streamed through The Canyon's doors in the past decade to see notable artists and groups like B.B. King, Willie Nelson, Ray Davies, Etta James, Heart, Pat Benatar, Foreigner, REO Speedwagon, Mary Chapin Carpenter, local boys Big Bad Voodoo Daddy, Eddie Money and many, many others.
Sterling is also involved in the Fox Sports Grill chain and owned Canyon Club venues in Scottsdale, Arizona and Las Vegas. Recently, Sterling bought the rights to fast food franchise CaliBurger and opened a location adjacent to The Rose in Pasadena. Sterling plans to add a CaliBurger in the rest of his venues.
Spies in Disguise | Official Trailer [HD] | Blue Sky Studios
Early Life
Lance was born Lance Christopher Sterling in 1965, in Woodstock, New York. He was always into music but didn’t work in the industry until after his college years. He attended the University of Arizona where he studied civil engineering and then worked for several years as a structural engineer for a billboard company. After some time with the company, Sterling learned he could make more money as a concert promoter than as a civil engineer. He then went to work for Loews Hotel Corporation, where he would run the concerts & nightclubs and food & beverage divisions.
Sterling got his real start in the music industry in the early 1990s, when he met Hard Rock Cafe co-founder Isaac Tigrett, who was then starting the House of Blues. Sterling joined the company when he was in his late 20s. House of Blues went on to book artists such as Eric Clapton and Aerosmith and became one of the industry's best-known venue chains. In 1996, Tigrett sent Sterling to Atlanta to turn a Baptist tabernacle into a House of Blues location for the Summer Olympics. Sterling had his doubts and considered telling his boss he had missed his flight, but he managed to build the venue in just 60 days. After the games and the bombing of Centennial Olympic Park, the company abandoned plans to continue the location. Sterling decided to run it independently as the Tabernacle, while continuing his work for House of Blues, traveling between Atlanta and Los Angeles weekly.
Sterling Venue Ventures
After three years, Sterling sold the Tabernacle to SFX Entertainment Inc. for $6 million, after turning down a House of Blues offer for $6 million in stock options. Sterling opened The Canyon in Agoura Hills in 2001, where the opening concert was Pat Benatar. Sterling targets the 30-and-over crowd with legacy acts such as Kenny Rogers, Blood, Sweat & Tears, Chris Isaak, Berlin, Styx, and Blue Oyster Cult. His customers are loyal, with the average patron attending nearly 12 shows a year at Sterling’s sub-2,000 seat venues.
In 2013, Sterling took over the 1,900-seat Saban Theatre, complete with $5 million in renovations courtesy of billionaire Haim Saban. At the restored Art Deco venue, Sterling faces competition from music industry giants such as AEG and Live Nation Entertainment Inc. Both companies are based in the L.A. area and operate many of the region's most popular live entertainment destinations including Nokia Theatre, Staples Center and House of Blues. Sterling opened The Rose and Caliburger in Pasadena in March 2016.
Sterling also assists with booking for music venue The Libbey Bowl, in Ojai, CA. The venue, constructed in 1957, is outdoor and enchanting and has hosted numerous performances from some of the most influential artists in the world . When Sterling is not managing and running venues, or with his family, he is on the hunt scouting opportunities for new locations.
In the most recent Sterling Venue Ventures (SVV) project, Sterling is currently in the works to open another Canyon in Santa Clarita, California, which will take over a former 25,000-square-foot Red Robin restaurant and include another CaliBurger location. The club is set to open in October 2017. SVV ranked at almost $20 million in revenue and, after the launch of the new venues, he hopes to increase this initial revenue, as well as the number of performances for this upcoming year .
Personal Life
Sterling has a wife, Caryn, and five children ranging in age from 14 to 27 years old. The family lives on a luscious 25-acre property in Ventura County, where they have an avocado ranch and sports fields they open up to some student sporting events and city league programs. The avocados Sterling grows have become the Mission Produce avocados that one can find at local grocery stores.
Aside from his passions of farming and music, Sterling says he loves football . Sterling’s sons played football, which was a great opportunity for Sterling to take on the role as a coach through Pop Warner. He even started his own Pop Warner kids’ football league in the Conejo Valley with over 200 players form Calabasas to Camarillo. Sterling is also a car hobbyist, having owned over 200 cars in his lifetime .
Sterling is also known for his compassion and generosity, toward the community and environment around him. At least once a month, he donates use of The Canyon and The Rose to different charities, usually related to education, and he is known to donate to non-profit organizations like Doctors Without Borders, Wounded Warriors, and more .