Released 6 February 2014 Recorded 2013 Label Parlophone | Format Digital download Length 3:41 | |
Genre Electropop
bubblegum pop | ||
"L8 CMMR" (pronounced Late Comer), is a song by British recording artist Lily Allen. It was released onto the internet on 6 February 2014, the same day as the release of her previous single "Air Balloon" music video. The bubblegum pop and electropop track was featured on Girls Volume 2: All Adventurous Women Do, a soundtrack of HBO hit series Girls, which was released on 11 February 2014. It is also featured in Episode 12 of Quantico. The song is dedicated to Allen's husband.
Contents
Composition
This track follows the style of her previous single, "Air Balloon", and is a bubblegum pop and electropop song that also features elements of moombahton. The song also features heavy amounts of autotune, as well as chipper synths. Described as a 'no brainer (song)' by Allen herself, the song describes her love to a man, whom nobody can ever steal away from her.
Release
The song was included in Girls Volume 2: All Adventurous Women Do, the soundtrack of the second series of the HBO series Girls.
Lyric video
On 17 February 2014, an official lyric video of the song was released on her official YouTube channel. The lyric video features a retrogaming-inspired video. The video shows Allen as a character of 1980's video game, and need to fight and overcome obstacles, like racing, in order to win prizes like engagement rings. The video received critical acclaim and was a fan favorite as the video was fun and different from mainstream videos. The video features game character, which suppose to be Allen, to sport racing, playing tennis and overcome 'Super Mario' like-warrior style to earn engagement rings.
Reception
The song received generally positive reviews from music critics. Spin gave a positive review of the song, calling it a "bright, bouncy electro-pop with well-crafted hooks and some playful Auto-Tune effects", but also stated it was a "little lackluster." In May 2014, the song debuted at number 61 on the Flanders Ultratip chart, and later reached number 28.